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‘I made hundreds of dollars in five minutes’: These sellers built businesses on the back of Beyoncé’s world tour – now what?
‘I made hundreds of dollars in five minutes’: These sellers built businesses on the back of Beyoncé’s world tour – now what?
When Abby Misbin received an Etsy order for one of her handmade cowboy hats from someone claiming to be Beyoncé’s stylist, she thought it was a prank. Setting her reservations aside, in June 2022, Misbin sent off a one-of-a-kind Stetson adorned with more than 5,000 mirror discs, in the hopes that the order was genuine. Then there was silence. Eight months later, Beyoncé announced her Renaissance World Tour on Instagram. In the official poster, the “Break My Soul” superstar is seen mounted on Reneigh, her disco horse, wearing a glorious diamanté leotard, cascading blingy jewellery and… Misbin’s hat. Three hours later – after Misbin asked a mob of her friends to tag her business account, TrendingByAbby, in the comments – she was inundated with orders. “I was under the impression that I hadn’t seen the hat being worn because Beyoncé didn’t like it!” recalls Misbin down the line from Pennsylvania, six weeks on from the tour’s final concert in Kansas City. “I just imagined her saying, ‘I’m not wearing this.’” But Beyoncé did like the hat. And so did millions of fans who were desperate to emulate their idol’s style. Misbin’s sales soared from approximately two hats a week to 30. At the height of the tour, she would be working 12-to-15-hour days just to keep up with demand. Each night, she’d find tiny shards of glass in her hands after glueing thousands of individual mirror discs to dozens of hats. Misbin is just one of many Etsy sellers who earned small fortunes making unofficial merchandise for the Renaissance shows. Many of these small business owners spent the six-month duration of that tour at the singer’s whim – their day-to-day lives consumed by the various hues of silver that dominated the tour’s colour pallette – a nod to Beyoncé’s disco-themed album. But it’s been six weeks since the concerts came to an end and Beyoncé rode off into the darkness on Reneigh. The silver bubble has popped, leaving Misbin and her peers wondering: what now? Erin Fritts, the owner of North Carolina’s Everwind Creations whose holographic hand-fans also became a staple among the concert crowd, says she was at the “mercy of Beyoncé” during the tour. Between May and October, the singer would make specific demands of her fans – ones that Fritts, Misbin and other Etsy sellers had to be savvy about. For her birthday in September, for example, Beyoncé implored her devotees to dress like “shimmering human disco balls” – and so Fritts got to work. Firstly, she did research into what keywords were being searched on Etsy the most: “Renaissance”; “silver”; “hand-fan”. It made sense. After all, it was peak summertime and an arena full of boisterous fans was bound to get sweaty. Fritts also noticed that the main prop Beyoncé used in the tour routine for her hit song “Heated” was a sprawling hand-fan. The stars had aligned. During the course of the tour, Fritts saw orders for her fans shoot up from two a day to more than 30. At £26 each, there was a time when the fans were generating over £800 daily. “My Etsy sales just skyrocketed out of nowhere,” she says over the phone. In those peak months, Fritts pivoted from her day job in digital marketing to focus on her Etsy full-time. “I was working long hours, and sometimes my mum would help out.” She laughs, “I was at the mercy of Beyoncé. I had to listen to whatever dress codes she put on the internet because who knows what she’s going to tell her fans to wear next?” When the music stopped on 1 October, though, these Etsy sellers faced an unwelcome inevitable. “I was really worried about demand dropping off,” Fritts tells me. “I was like ‘No! Please add more tour days!’ I was definitely mourning the end of the tour. I miss just chatting with the Bey Hive.” Her orders fell back to three per day– five on a good day. “I often wonder… if she does go on that tour again – will she use hand-fans in songs and make it her thing again? It’s up in the air.” Anna Ferguson, the owner of the OneLoveOneAnna Etsy shop based in Atlanta, Georgia, has noticed a similar lull in the sales of her disco ball earrings in the aftermath of both the Renaissance tour and Taylor Swift’s similarly colossal Eras tour, which is currently on hiatus. In addition to online sales, Ferguson would regularly loiter in hotel lobbies near arenas to peddle her handmade jewellery to fans staying there. “In Atlanta, I walked around the hotel with a bag of my earrings and a sign and in five minutes I had made hundreds of dollars,” she says. The next weekend, Ferguson followed the tour to Nashville, where she made $2,000 in 24 hours. “The tours were really a game-changer for me in terms of sales. And I have just ridden on the crazy world tour coattails all of the way.” Now, Ferguson is trying to adapt to a post-tour world. “Sales trickle in, but it’s nothing like what I was seeing,” she says. “This weekend, I’m trading at a Tay-Gate party [unofficial concert parties run for Taylor Swift fans].” She is also holding out for the Renaissance tour movie, which releases on 1 December, as she hopes there will be another spike in Beyoncé-related purchases, like her disco ball earrings with Queen Bey’s face printed on them. “During the tour, I managed to accommodate everyone with their accessory emergencies – I just hope that happens again.” Misbin says that the tour’s end is bittersweet. “Business is not what it was,” she sighs. “I don’t have as many opportunities like that anymore, but I do feel really lucky to have had it in the first place.” At her peak, she was selling 30 hats a week. Now, if she sells 10, she considers it a success. The milliner has also noticed hundreds of dupes of her hat surfacing online with a cheaper price tag. “I’m lucky to still be working full-time but I’m noticing companies recreating it with varying quality,” she says. Misbin herself had been advised to start outsourcing to a factory when she was at her busiest, but she never wanted to compromise on the quality. “I wouldn’t feel right paying someone pennies to make what I make,” she tells me. ‘I can’t imagine someone getting paid less than me.” When Beyoncé’s Renaissance tour ended, ticket seller Live Nation said it made more than half a billion dollars ($579m) from 56 concerts performed to approximately 2.7 million fans. Some fans will have searched Amazon or fast-fashion sites to get their quick fix of silver, disco-inspired outfits, but many, hearteningly, turned to independent sellers. For now, Misbin says she is keeping her “finger on the pulse” for the next big thing. She hopes that with Christmas around the corner and the forthcoming Renaissance tour movie, her sales will soar again before the new year. “I don’t want to miss another thing. If I had closed down my store two years ago, then this would have never happened,” she says. “I’m not going to necessarily shut down if sales are slow – they’re pretty good now. I’m just trying to ride it out.” Read More Beyonce’s mom says her daughter is ‘really mean’ Met Gala officially announces its 2024 theme What does the 2024 Met Gala theme ‘Sleeping Beauties’ actually mean? Met Gala officially announces its 2024 theme What does the 2024 Met Gala theme ‘Sleeping Beauties’ actually mean? Why do people think Met Gala 2024 theme could be a dig at Kim Kardashian?
2023-11-12 14:50
China's matchmaking mums have a powerful ally: The Party
China's matchmaking mums have a powerful ally: The Party
Chinese leaders add to parental pressure, urging young Chinese to marry and have babies.
2023-11-12 07:24
Luis Díaz's father speaks for first time since kidnap
Luis Díaz's father speaks for first time since kidnap
The Liverpool FC footballer's father spoke of his plight after being held by Colombian guerrillas.
2023-11-12 00:53
What time and channel does Colorado play today, Nov. 11?
What time and channel does Colorado play today, Nov. 11?
What channel do the Colorado Buffaloes play on today against the Arizona Wildcats? Find out here and what channel you need to know for your TV provider.
2023-11-12 00:17
What are the symptoms of Parkinson’s disease and how can it be treated?
What are the symptoms of Parkinson’s disease and how can it be treated?
Parkinson’s disease is the world’s second most common neurodegenerative disorder, behind Alzheimer’s disease. While it’s unknown exactly why people develop the condition, according to Parkinson’s UK, experts believe its a combination of genetic and environmental factors that contribute to the damage of nerve cells in the brain. So what are the symptoms of Parkinson’s disease and how can it be treated? Here’s everything you need to know. What is Parkinson’s disease? Parkinson’s disease is a degenerative neurological condition. This means that over time the brain of an individual living with the disease becomes more damaged, the NHS explains. A person living with Parkinson’s disease doesn’t have enough of the chemical dopamine in their brain, the Parkinson’s Foundation states. Dopamine is responsible for transmitting signals between nerve cells in the brain. When an individual experiences a loss of nerve cells in the brain, this causes a reduction in the quantity of dopamine in the brain. What are the symptoms? The main symptoms of Parkinson’s disease include involuntary shaking (otherwise known as tremors), movement that’s slower than usual and stiffness in the muscles, the NHS outlines. Other symptoms may include difficulty balancing, nerve pain, incontinence, insomnia, excessive sweating, depression and anxiety. For more information about the symptoms of Parkinson’s disease, visit the NHS here. How many people does it affect? Around 145,000 people in the UK are affected by Parkinson’s disease, Parkinson’s UK explains. This means that around one in every 350 adults is living with the degenerative condition. According to the NHS, symptoms of Parkinson’s usually develop after the age of 50. However, for every one in 20 people affected by the disease, symptoms may appear when they’re under the age of 40. The Parkinson’s Foundation outlines that men are 1.5 more likely than women to be affected by the condition. High-profile individuals to have been diagnosed with Parkinson’s include former US president George H. W. Bush, Back to the Future star Michael J. Fox and The Chase star Paul Sinha. How can it be treated? While there is no known cure for Parkinson’s disease, symptoms may be controlled through treatment. The most common form of treatment used for the condition is medication, Parkinson’s UK states. “Drug treatments aim to increase the level of dopamine that reaches the brain and stimulate the parts of the brain where dopamine works,” the charity explains. The medication used to treat Parkinson’s disease varies according to each patient. This is because as symptoms of the disorder progress, the drugs used to treat the condition may need to be changed. While drug treatment may help to manage Parkinson’s symptoms, it cannot slow the progression of the disease. The NHS explains that those living with Parkinson’s disease may also undergo physiotherapy, occupational therapy, and, in rare cases, brain surgery to treat the condition. For more information about Parkinson’s disease, visit Parkinson’s UK. Read More What are symptoms of coronavirus – and where has it spread? Latest travel updates as coronavirus continues to spread Can face masks really protect you against coronavirus or flu? The dirty truth about washing your hands Billy Connolly shares health update on Parkinson’s disease: ‘Every day gets stranger’ Tracey Emin says she ‘totally accepted death’ following cancer diagnosis Nicky Hilton calls out critics who made negative comments about nephew Phoenix’s head
2023-11-11 21:28
Billy Connolly shares health update on Parkinson’s disease: ‘Every day it gets stranger and more different’
Billy Connolly shares health update on Parkinson’s disease: ‘Every day it gets stranger and more different’
Billy Connolly has said that every day spent living with Parkinson’s disease “gets stranger”, as he shared an update on his health. The Scottish actor, 80, has been living with the condition since 2013, and said that the symptoms and lifestyle impacts of the disease often “creep up” on him. Parkinson’s is a brain disorder that causes unintended or uncontrollable movements, such as shaking, stiffness, and difficulty with balance and co-ordination. Often, the disease can become more severe over time. “Every day it gets stranger and more different,” the retired stand-up comedian told The Times. Connolly said that his newfound love for making drawings, painting and sculptures has helped him navigate the mental health toll of living with the condition. “I don’t know how I would have coped without drawing. It’s taken me out of the scene and put me somewhere else, where I can survey it from a different angle,” he said. “Art has made my life magical at a time when I thought it would be unbearable.” It’s been a decade since Connolly received his Parkinson’s diagnosis. The comedian was walking through the lobby of a Los Angeles hotel in 2013 when a fellow guest, a doctor, stopped him and said he shows physical signs of Parkinsons. This prompted Connolly to visit his doctor. “I’ll never forget what he said: ‘You have the gait of a Parkinson’s man,’” Connolly told the publication. According to Parkinson’s UK, Bradykinesia, which is a common condition among people with Parkinson’s, means slowness and a reduced range of movement when walking. It can make your steps smaller and it can take more time and effort to get around. When Connolly received his official diagnosis, he was also diagnosed with prostate cancer and gallstones in the same week. “It was a helluva week,” he said. “It got funny. My daughter Scarlett was with me in the ambulance on the way to the gallbladder surgery through Manhattan. The sirens were going – nee-naw nee-naw – and she said to me, ‘Is this your first Caribbean cruise?’ That’s a line I always said to her to make her laugh when her surroundings were awkward or boring.” During an interview published in September, it was revealed that Connolly had suffered “a couple of serious falls” and once broke his hip as a result of deteriorating balance. He no longer drives. Despite these growing physical challenges, the What We Did on Our Holiday star maintains a positive outlook on his health. In his memoir, Rambling Man: Life on the Road, which was released earlier this year, Connolly clarified that he doesn’t feel “close to death”. “You see, reports of my recent demise have been greatly exaggerated,” he stated in an extract shared with The Telegraph. “There was a week a few years ago where on Monday I got hearing aids, Tuesday I got pills for heartburn, and Wednesday I received news that I had prostate cancer and Parkinson’s disease. But despite all that, I never ever felt close to dying.” Rambling Man: Life on the Road is available now. Read More What are the symptoms of Parkinson's disease and how can it be treated? Tracey Emin says she ‘totally accepted death’ following cancer diagnosis Nicky Hilton calls out critics who made negative comments about nephew Phoenix’s head What are the symptoms of Parkinson's disease and how can it be treated? Tracey Emin says she ‘totally accepted death’ following cancer diagnosis Nicky Hilton calls out critics who made negative comments about nephew Phoenix’s head
2023-11-11 21:18
FanDuel Sportsbook College Football: Win $150 Bonus Picking ANY Winner Today with ANY Odds!
FanDuel Sportsbook College Football: Win $150 Bonus Picking ANY Winner Today with ANY Odds!
Get a $150 bonus from FanDuel for picking the winner of any college football game today. See how to claim this promo here.
2023-11-11 19:29
Scientists say monthly visits from family and friends can help you live longer
Scientists say monthly visits from family and friends can help you live longer
Scientists have found that visiting friends and family at least once a month can help you live longer. According to a recent study published by the University of Glasgow in BioMed Central Medicine, researchers discovered that there was a correlation between how often a person was visited by their family and friends with their life expectancy. Those who were never visited by their family reportedly had a higher risk of dying. Amid the ongoing loneliness epidemic, social isolation has previously been linked by researchers to a shorter life expectancy. This latest study sought to understand the effect that different types of social interaction have on our quality of life, with visits from friends and family, participating in a weekly group activity, and not living alone reportedly making the biggest difference among a group of 458,146 participants in the United Kingdom. Participants were between the ages of 37 and 73, with the average age being 56 years old, and data was collected between 2006 and 2010. Researchers asked the participants questions about the five different forms of social interaction: how often they were able to confide in someone close to them, how often they felt lonely, how often friends and family visited, how often they participated in a weekly group activity, and whether or not they lived alone. “We also tried to take into account lots of other factors that could explain the findings — like how old people were, their gender, their socioeconomic status, whether they were a smoker and more,” Dr Hamish Foster, a clinical research fellow at the University of Glasgow and the lead study author, explained to Insider. “And even after removing those factors from the equation it still showed that these social connections were important for risk of death.” Depending on when the participants were recruited, researchers would revisit the questions with the participants an estimated 12.6 years later to follow up. They reportedly found that, within those years, 33,135 or 7.2 per cent of participants died, with 5112 or 1.1 per cent passing from cardiovascular-related deaths. Strikingly, the study also found that “regardless of weekly group activity or functional components,” those who never had friends or family visit while also living alone were 77 per cent more likely to have a higher risk of death. However, Dr Foster cautions that the study is unable to take into account both the complexity and the quality of human social interactions. “Humans are really complicated and so are our connections and our measures in this study are pretty crude compared with what humans are capable of, but this study is still very detailed and is starting to drill down into how different types of connection are important,” Foster said to the outlet. He added that the study cannot prove that less socialisation causes death, but it does prove that loneliness and isolation can lead to not only poorer mental health but also poorer physical health. “We need to see more society-level interventions and support that make social connections easier, more likely, and of higher quality,” Foster added. “For example, community centers, parks, places, and activities that make it easy for people to meet and connect for high-quality relationships.” Dr Foster and his team of researchers aren’t the first to connect the dots between longer life spans and active social lives, with Netflix recently shining the spotlight on the famed blue zones - places with notably high populations of centenarians - in the docuseries, Live to 100: Secrets of the Blue. Within blue zones like Ikaria, Greece, or Okinawa, Japan, social interaction is prioritised within the community rather than being left on the backburner in favour of economic or individualistic pursuits. As the digital age and the pandemic have brought on an increase in social isolation, Dr Foster stressed that it’s important for young people to nurture their social lives and participate in their communities. Read More Blake Shelton opens up about parenting style with Gwen Stefani To shave or not to shave: How women can participate in No-Shave November Game of Thrones actor announces ‘unbearable loss’ of baby after stillbirth
2023-11-11 05:56
Macron calls on Israel to stop killing Gaza's women and babies
Macron calls on Israel to stop killing Gaza's women and babies
In an exclusive BBC interview, the French president said a ceasefire would be in Israel's interest.
2023-11-11 05:22
Blake Shelton opens up about parenting style with Gwen Stefani
Blake Shelton opens up about parenting style with Gwen Stefani
Blake Shelton has speaken about his experience of being a stepfather. The country music singer appeared on the Today show to promote his new restaurant opening soon in Las Vegas. The interview also featured The Voice alum’s take on parenting since being a stepdad to his wife Gwen Stefani’s three sons. “I’ve had stepparents,” Shelton said. “I think it’s, in some ways, harder more difficult. I try to be careful about when to step back ... and just talk, but no matter what, always be there if I’m needed.” Stefani shares her three children, 17-year-old Kingston, 15-year-old Zuma, and nine-year-old Apollo, with her ex-husband Gavin Rossdale. Soon after divorcing Rossdale, the “Just a Girl” singer met Shelton while being coaches on The Voice together. The two tied the knot in 2021. “I didn’t see any of this coming with Blake. This was just a big old ‘What?’ It was an amazing gift to experience love like that for the first time,” Stefani confessed in an interview with People. “He’s changed my life ... when I [started dating] Blake, that’s when I felt home, like: ‘Oh, this is where I’m supposed to be, with this guy.’” Their home base is now in the “Sooner State” amid open land. For Stefani, who grew up in Southern California, she has been surprised to find she is now a “garden flower nerd”. “When I was young, I’d walk home from school and see my mom in her shorts doing her gardening, and my dad would be cutting the trees and make me pick up the branches,” Stefani said. “I’d be like: ‘I’m never having a tree at my house.’” “When we get to Oklahoma, we’re constantly working — and it’s a different kind of work,” she continued. “It’s probably what my mom was doing back in the day, and now I get it!” In conversation with People, she opened up about prioritising her children, and spoke about a special time in her life when she brought her eldest on tour with her. “I took Kingston on a world tour [when he was nine months old]. I would have to nurse him, then get onstage, come off, and he would twirl my ponytail,” Stefani remarked. “That’s when things got really hard for me emotionally. That time is so precious, and you don’t want to miss anything.” Though she’s continuing her journey as a mentor on The Voice, Stefani’s trying her best to manage a balance between work and home. “When my kids were teenagers, I really wanted to make sure that I was home for them,” she noted. “And here we are.” While Shelton has since become a stepfather to Stefani’s three sons, her ex-husband recently revealed on the Not So Hollywood podcast that he doesn’t “really co-parent” with Stefani and her new husband. The rocker cited their “opposing views” stemming from the fact that both parties are “really different people.” “I think you can go one of two ways,” Rossdale explained on the podcast in June. “You can either do everything together... or you can just parent. And I think we just parent.” Read More To shave or not to shave: How women can participate in No-Shave November Game of Thrones actor announces ‘unbearable loss’ of baby after stillbirth Nicki Minaj opens up about navigating parental anxiety after birth of her son To shave or not to shave: How women can participate in No-Shave November Game of Thrones actor announces ‘unbearable loss’ of baby after stillbirth Nicki Minaj opens up about navigating parental anxiety after birth of her son
2023-11-11 05:21
Gucci and Moschino designer Davide Renne dies aged 46
Gucci and Moschino designer Davide Renne dies aged 46
Davide Renne, ex-head of women's wear at Gucci, joined Moschino as creative director just nine days ago.
2023-11-11 04:49
Martha McSally: Man held in assault of ex-US senator while on a jog
Martha McSally: Man held in assault of ex-US senator while on a jog
Martha McSally said she felt she "took my power back" after fighting off and chasing the assailant.
2023-11-11 03:53
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