List of All Articles with Tag 'fashion'

McDonald’s and Crocs are joining forces to make spicy shoes inspired by the fast-food chain’s animated characters. In partnership with the notable footwear company, the popular creator of the mouthwatering McFlurry is releasing four limited-edition sandals available on 14 November. The special collection will feature three traditional Crocs alongside slip-ons in the brand’s colour scheme (red and yellow) as well as options made to look like Grimace, Hamburglar, and Birdie. “McDonald’s and Crocs are introducing their first-ever collab. Inspired by both Crocs Stars and Mickey D’s loyalists, the collab will drop with a full line of shoes, socks and Jibbitz charms beginning tomorrow in countries around the world,” Crocs announced in its press release, adding that the collection will go live midday. “From a Classic Clog with a McDonald’s spin to a throwback, limited-edition collection inspired by iconic McDonald’s characters – Grimace, Birdie and Hamburglar – the new shoes are designed to give consumers a way to live out their bold fandom every day,” it continued. A layer of potent purple fur will line the inside of the Grimace sandals, while the outer rubber straps will feature the footwear brand’s iconic punctured holes to place themed Jibbitz in. Meanwhile, the Birdie design will be adorned with plastic pink bows, her white goggles, and matching insoles. Then, in true Hamburglar fashion, the Crocs will be detailed with black and white strips, popout masked eyes, and yellow soles. In addition to the McDonald’s emblem – the golden arch – a pack of french fries, a soda cup, a carton of McNuggests, and a Big Mac will be available as Jibbitz add-ons. Each unique pair will retail between $70 and $75, with optional coordinating socks for $20. The entire collection will be sold at Crocs stores as well as select wholesale locations. While the McDonald’s and Crocs collaboration is certainly a tasty treat, the humourous line follows the shoe company’s edgy drop a little over a month ago. On 5 October, Crocs fused a Western aesthetic with dark grunge to come up with its very own cowboy boot. The “foul” shoe was lengthy yet bendable, with two spurs lining the faux leather shaft. Careful stitching and a textured vamp mirrored a classic cowboy boot but was still reminiscent of the brand’s love for funky design. These $120 boots, made in accordance with “Croctober,” the time of year when the brand releases a new style, riled up fans online, eager customers debating harsh critics over the inventiveness and look of the spongy boots. “Why...why do I not hate these?” one person questioned, while another said: “Crocs released cowboy boots. That’s enough internet for today.” Read More The Wrong Coat? You’re bang on trend my friend Chrissy Teigen has hilarious reaction to wardrobe malfunction at Baby2Baby Gala

The disgraced mogul's son has emerged as one of his most vocal critics

Chrissy Teigen had a hilarious reaction to her latest wardrobe mishap. The model, 37, took to Instagram over the weekend to share a snap of her outfit at the 2023 Baby2Baby Gala. For the occasion, she opted for a black dress with a high-knee slit adorned with a sparkling 3D flower decal. She also paired the outfit with a gold clutch and black heels. As she shared photos of the event on her since-expired Instagram Story, captured by People, she revealed that she had a bit of a wardrobe problem during the event. In the picture, she was seen sitting in a chair with her back turned, as her dress accidentally slipped open along its zipper. Teigen, who was bent over in the photo, continued to poke fun at the dress malfunction in the caption, writing: “Oh lol.” This isn’t the first time that Teigen has shared a candid reaction to a wardrobe issue. Back in 2017, fans noticed her shirt happened to be sheer while she was sitting in the stands at the Super Bowl with her husband, John Legend. However, Teigen didn’t hesitate to play the situation off on social media. At the time, per Us Weekly, she simply retweeted the video and wrote: “Boom goes the dynamite.” On 11 November, the mother of four was one of the many famous faces at the annual gala that raises money for Baby2Baby, which “provides children living in poverty with diapers, clothing and all the basic necessities that every child deserves,” according to its official website. The star-studded guest list at the event included Kim Kardashian, Salma Hayek, Olivia Wilde, Heidi Klum, Matthew McConaughey, and Zoe Saldaña. This year, Channing Tatum also presented Hayek with the Giving Tree Award, in honour of the work that her charity has done to help underprivileged children in Mexico. “All children are our children. We have a responsibility. They hold in their hands our future. They are our hope,” she said during her speech, per The Hollywood Reporter. “Dignity is an essential; diapers are dignity, make no mistake. Love is an essential. For all these children and all the mothers and all their families, how can we say ‘Let’s love, not hate,’ but how do you teach compassion and empathy to people who have never felt compassion and empathy from anyone?” Hayek concluded: “So, in everything you donate and everything that Baby2Baby brings to every single home or street, there is an intention. It’s not just money. It is love. It is compassion. It is caring. We are all interconnected.” Read More The Wrong Coat? You’re bang on trend my friend ‘I made $2k in 24hrs’: These sellers built businesses off Beyonce’s tour – now what?

The 82-year-old is still facing a trial in Montreal and extradition to the US.

When Abby Misbin received an Etsy order for one of her handmade cowboy hats from someone claiming to be Beyoncé’s stylist, she thought it was a prank. Setting her reservations aside, in June 2022, Misbin sent off a one-of-a-kind Stetson adorned with more than 5,000 mirror discs, in the hopes that the order was genuine. Then there was silence. Eight months later, Beyoncé announced her Renaissance World Tour on Instagram. In the official poster, the “Break My Soul” superstar is seen mounted on Reneigh, her disco horse, wearing a glorious diamanté leotard, cascading blingy jewellery and… Misbin’s hat. Three hours later – after Misbin asked a mob of her friends to tag her business account, TrendingByAbby, in the comments – she was inundated with orders. “I was under the impression that I hadn’t seen the hat being worn because Beyoncé didn’t like it!” recalls Misbin down the line from Pennsylvania, six weeks on from the tour’s final concert in Kansas City. “I just imagined her saying, ‘I’m not wearing this.’” But Beyoncé did like the hat. And so did millions of fans who were desperate to emulate their idol’s style. Misbin’s sales soared from approximately two hats a week to 30. At the height of the tour, she would be working 12-to-15-hour days just to keep up with demand. Each night, she’d find tiny shards of glass in her hands after glueing thousands of individual mirror discs to dozens of hats. Misbin is just one of many Etsy sellers who earned small fortunes making unofficial merchandise for the Renaissance shows. Many of these small business owners spent the six-month duration of that tour at the singer’s whim – their day-to-day lives consumed by the various hues of silver that dominated the tour’s colour pallette – a nod to Beyoncé’s disco-themed album. But it’s been six weeks since the concerts came to an end and Beyoncé rode off into the darkness on Reneigh. The silver bubble has popped, leaving Misbin and her peers wondering: what now? Erin Fritts, the owner of North Carolina’s Everwind Creations whose holographic hand-fans also became a staple among the concert crowd, says she was at the “mercy of Beyoncé” during the tour. Between May and October, the singer would make specific demands of her fans – ones that Fritts, Misbin and other Etsy sellers had to be savvy about. For her birthday in September, for example, Beyoncé implored her devotees to dress like “shimmering human disco balls” – and so Fritts got to work. Firstly, she did research into what keywords were being searched on Etsy the most: “Renaissance”; “silver”; “hand-fan”. It made sense. After all, it was peak summertime and an arena full of boisterous fans was bound to get sweaty. Fritts also noticed that the main prop Beyoncé used in the tour routine for her hit song “Heated” was a sprawling hand-fan. The stars had aligned. During the course of the tour, Fritts saw orders for her fans shoot up from two a day to more than 30. At £26 each, there was a time when the fans were generating over £800 daily. “My Etsy sales just skyrocketed out of nowhere,” she says over the phone. In those peak months, Fritts pivoted from her day job in digital marketing to focus on her Etsy full-time. “I was working long hours, and sometimes my mum would help out.” She laughs, “I was at the mercy of Beyoncé. I had to listen to whatever dress codes she put on the internet because who knows what she’s going to tell her fans to wear next?” When the music stopped on 1 October, though, these Etsy sellers faced an unwelcome inevitable. “I was really worried about demand dropping off,” Fritts tells me. “I was like ‘No! Please add more tour days!’ I was definitely mourning the end of the tour. I miss just chatting with the Bey Hive.” Her orders fell back to three per day– five on a good day. “I often wonder… if she does go on that tour again – will she use hand-fans in songs and make it her thing again? It’s up in the air.” Anna Ferguson, the owner of the OneLoveOneAnna Etsy shop based in Atlanta, Georgia, has noticed a similar lull in the sales of her disco ball earrings in the aftermath of both the Renaissance tour and Taylor Swift’s similarly colossal Eras tour, which is currently on hiatus. In addition to online sales, Ferguson would regularly loiter in hotel lobbies near arenas to peddle her handmade jewellery to fans staying there. “In Atlanta, I walked around the hotel with a bag of my earrings and a sign and in five minutes I had made hundreds of dollars,” she says. The next weekend, Ferguson followed the tour to Nashville, where she made $2,000 in 24 hours. “The tours were really a game-changer for me in terms of sales. And I have just ridden on the crazy world tour coattails all of the way.” Now, Ferguson is trying to adapt to a post-tour world. “Sales trickle in, but it’s nothing like what I was seeing,” she says. “This weekend, I’m trading at a Tay-Gate party [unofficial concert parties run for Taylor Swift fans].” She is also holding out for the Renaissance tour movie, which releases on 1 December, as she hopes there will be another spike in Beyoncé-related purchases, like her disco ball earrings with Queen Bey’s face printed on them. “During the tour, I managed to accommodate everyone with their accessory emergencies – I just hope that happens again.” Misbin says that the tour’s end is bittersweet. “Business is not what it was,” she sighs. “I don’t have as many opportunities like that anymore, but I do feel really lucky to have had it in the first place.” At her peak, she was selling 30 hats a week. Now, if she sells 10, she considers it a success. The milliner has also noticed hundreds of dupes of her hat surfacing online with a cheaper price tag. “I’m lucky to still be working full-time but I’m noticing companies recreating it with varying quality,” she says. Misbin herself had been advised to start outsourcing to a factory when she was at her busiest, but she never wanted to compromise on the quality. “I wouldn’t feel right paying someone pennies to make what I make,” she tells me. ‘I can’t imagine someone getting paid less than me.” When Beyoncé’s Renaissance tour ended, ticket seller Live Nation said it made more than half a billion dollars ($579m) from 56 concerts performed to approximately 2.7 million fans. Some fans will have searched Amazon or fast-fashion sites to get their quick fix of silver, disco-inspired outfits, but many, hearteningly, turned to independent sellers. For now, Misbin says she is keeping her “finger on the pulse” for the next big thing. She hopes that with Christmas around the corner and the forthcoming Renaissance tour movie, her sales will soar again before the new year. “I don’t want to miss another thing. If I had closed down my store two years ago, then this would have never happened,” she says. “I’m not going to necessarily shut down if sales are slow – they’re pretty good now. I’m just trying to ride it out.” Read More Beyonce’s mom says her daughter is ‘really mean’ Met Gala officially announces its 2024 theme What does the 2024 Met Gala theme ‘Sleeping Beauties’ actually mean? Met Gala officially announces its 2024 theme What does the 2024 Met Gala theme ‘Sleeping Beauties’ actually mean? Why do people think Met Gala 2024 theme could be a dig at Kim Kardashian?

Davide Renne, ex-head of women's wear at Gucci, joined Moschino as creative director just nine days ago.

No – celebrities won’t be wearing pajamas at the 2024 Met Gala. Yesterday, Vogue announced the theme of The Costume Institute’s 2024 exhibition at The Metropolitan Museum of Art and the Met Gala motif entitled, “Sleeping Beauties: Reawakening Fashion.” The reveal was met with a myriad of confused individuals online, predicting a display of designer jammies on the red carpet for the famed opening as well as a parade of princesses on the museum steps thinking “Sleeping Beauties” was a reference to the classic Disney animation. Yet, neither are correct. So, if the theme doesn’t call for nighties or knights, what does “Sleeping Beauties: Reawakening Fashion” mean? First, let’s dive into the intention of the exhibit. The new exhibit promises to display 250 archive pieces from the Costume Insititute’s permanent collection, some of which date back 400 years to the Elizabethan period. According to Andrew Bolton, Wendy Yu Curator in Charge of The Costume Institute, the entire exhibit is centered around 50 historical garments, latent and so fragile they can never be worn again – the “sleeping beauties” of the exhibit. The main motivating piece was a Charles Frederick Worth original, an 1877 silk satin ball gown. Each delicate piece, some no longer in their true form, will be reimagined inside innovative casings made to bring the garments back to life. While the inherent movement of each piece is apparent even in a state of stillness, CGI, soundscaping, light projection, the illusion technique Pepper’s ghost, and video animation will be installed to propel these pieces out of their shelling. Just as a 17th century bodice is said to be contextualised next to a modern acquisition, each archival treasure will be juxtaposed with more current designs from lauded creatives like Stella McCartney, Phillip Lim, Yves Saint Laurent, Elsa Schiaparelli, and Christian Dior, all mimicing the same structural concept of its counterpart. Through careful curation, the organic essence of each textile piece will be categorised under three “zones” or sections – land, sea, and sky. By doing this, the idea is to highlight views of the natural world, how perception of these areas has changed, and how they’ve been configured in fashion. In other words, we’ll get to see the evolution of nature and how it’s been developed by industry inventors. Notable pieces by Alexander McQueen like the razor-clam shell dress from the 2001 “Voss” spring/summer collection and the mesmerising butterfly dress from Sarah Burton’s first collection at the fashion house in 2011, will be featured. Overall, “Sleeping Beauties: Reawakening Fashion” intends to dig up tangible pieces of history, some of which were put to rest years ago, to motivate conversation about natural elements and emotion, as well as pay homage to the intimacy between a garment and its wearer with the transformative power of current technology. Based on the aim of the exhibit, we can expect to see the A-listers attending the Met Gala – the annual Costume Institute benefit held on the first Monday in May – in custom-made or revived period pieces that channel all or one of the sections. Designers often collaborate with celebrities to come up with renditions of past runway looks, but this time they’ll most likely be imagining traditional structures, built with organic fabrics and materials. The looks should implement a historical aspect, reminiscing on the evolution of fashion in tandem with conversations and feelings about climate and landscape. We may see a lot of creatives tap figures from Elizabethan times, playing with long and full silhouettes. But one guarantee for the Met Gala every year is stars dressing with absolutely no intention of being on theme. So, who knows maybe someone will show up in their matching PJ set. Read More Met Gala officially announces its 2024 theme Karlie Kloss pokes fun at viral Met Gala 2019 dress: ‘Looking camp right in the eye’ We can’t bash or boast billionaire Kylie Jenner’s brand – yet

Karlie Kloss has finally addressed her viral Met Gala moment, in which she claimed to be “looking camp right in the eye” but somewhat missed the mark. Back in 2019, the theme for the annual Met Gala was “Camp: Notes on Fashion” based on Susan Sontag’s essay, Notes on Camp. The star-studded guest list pulled out all the fashion stops - Lady Gaga changed her outfit not once but four times on the red carpet alone, while Jared Leto arrived in a custom Gucci suit carrying a replica of his own head. As for Karlie Kloss, the Victoria’s Secret model teased her highly-anticipated outfit on Instagram before walking the red carpet. “Looking camp right in the eye,” she captioned her photo, which showed Kloss’ laser-focused stare into a compact mirror. But when she arrived at the Metropolitan Museum of Art in New York City - alongside her husband, Joshua Kushner - her outfit reveal was not exactly on theme. Instead, Kloss wore a metallic gold mini-dress with black puffed sleeves designed by Dapper Dan for Gucci - a more subdued number compared to the extravagant looks worn by fellow Met Gala attendees. However, the moment has since gone down in history as one of the best memes on the internet and, in turn, has become camp itself. Now, the 31-year-old model has spoken about the Instagram-post-turned-viral-meme in a video for Vogue shared on 8 November. In the clip, the supermodel broke down some of her most memorable fashion looks, including the 2019 Met Gala. “Oh boy,” Kloss said, as she turned to the iconic photo. “This was the Met Gala that, I think I broke the internet, but not in a good way. I still get trolled about this look, where I was ‘looking camp straight in the eye’ and I still get - rightfully - get trolled." “I’ll accept it. Honestly, I deserved that one,” she admitted. On 8 November, it was announced that the theme for the 2024 Met Gala will be “Sleeping Beauties: Reawakening Fashion”. The annual fashion fundraiser, which supports the Metropolitan Museum’s Costume Institute, will be centred around 50 historically significant pieces, some of which are far too fragile ever to be worn again - the “Sleeping Beauties”. Nearly 250 items will also be drawn from the Costume Institute’s permanent collection, featuring designs from Elsa Schiaparelli, Yves Saint Laurent, Christian Dior, and Givenchy to span 400 years of fashion history. One of the main inspirations behind the theme were two fragile pieces from 1877 that are now too old to be worn: an Elizabethan bodice and a silk satin ball gown by the American couturier, Charles Frederick Worth. The exhibition will also be strongly focused on sustainability in fashion. It will be designed around three main “zones” - land, sea, and sky - and each zone will symbolise the natural materials used within it to create garments. In May, the theme for the 2023 Met Gala was in honour of late legendary designer Karl Lagerfeld, titled “Karl Lagerfeld: A Line of Beauty”. While walking the red carpet, Kloss shocked fans when she revealed that she was expecting her second child with Kushner. The model showed off her growing baby bump in a black dress from Loewe, designed by Jonathan Anderson. Kloss went on to welcome her second son, Elijah Jude, just two months later. The couple, who were married in 2018, are also parents to son Levi Joseph, two. Read More Met Gala officially announces its 2024 theme We can’t bash or boast billionaire Kylie Jenner’s brand – yet Former Vogue editor Carine Roitfeld says ‘no one’ wanted to dress Kim Kardashian Met Gala officially announces its 2024 theme We can’t bash or boast billionaire Kylie Jenner’s brand – yet Former Vogue editor Carine Roitfeld says ‘no one’ wanted to dress Kim Kardashian

The 2024 Met Gala theme is focused on 400 years of fashion and the exhibit is taking a stance on sustainability and the environment.

The theme for the 2024 Met Gala has finally been revealed. On Wednesday 8 November, Vogue announced that the upcoming theme for the annual fashion gala will be “Sleeping Beauties: Reawakening Fashion”. The Met Gala, which is held each year on the first Monday in May, supports the Metropolitan Museum of Art’s Costume Institute. According to Vogue, nearly 250 items will be drawn from the Costume Institute’s permanent collection - some rarely seen in public - to span 400 years of fashion history. The exhibit will feature a variety of fashion, from 17th century Elizabethan style items to contemporary pieces from designers like Phillip Lim, Stella McCartney, and Connor Ives. Iconic haute couture creators - such as Elsa Schiaparelli, Yves Saint Laurent, Christian Dior, and Givenchy - will also be present throughout the collection. The museum’s exhibition will be centred around 50 historically significant and aesthetically pleasing pieces from the Costume Institute’s permanent collection, some of which are far too fragile ever to be worn again. More follows… Read More We can’t bash or boast billionaire Kylie Jenner’s brand – yet Former Vogue editor Carine Roitfeld says ‘no one’ wanted to dress Kim Kardashian Why does Philadelphia Eagles player AJ Brown wear pink shoes?

The launch of a celebrity brand is both mundane and rousing. Though it’s rarely groundbreaking when a public figure announces their new entrepreneurial project, due to the sheer frequency of them, we’re almost pressured to add our opinion regardless. Conversations circulate, complimenting inventiveness and speculating failure – and we, as their around-the-clock audience, are enticed to pick a side because after all, it’s a part of pop culture, a phenomenon which relies on commentary. Most recently, Kylie Jenner, the 26-year-old reality star responsible for her $1bn eponymous beauty company Kylie Cosmetics, declared her next career move in the fashion industry with her own clothing line, Khy. And there’s been a lot of talk. The moniker being motivated by her childhood nickname, Khy presents a line of mod items priced reasonably. To create the clothing line, Kylie partnered with her mom, Kris Jenner, as well as the impressive investor duo Emma and Jens Grede, co-founders of numerous celebrity brands such as Skims, Good American, and Brady. Khy aims to bridge the gap between quality and affordability with versatile pieces priced low, but high enough to forego the assumption of cheap garb. Between a bundle of faux leather outerwear with a subtle air of raunchiness, to nylon basics meant for layering, the fashion muse, along with designers Nan Li and Emilia Pfohl from the Berlin-based brand Namilia, crafted the first drop, surpassing $1m in sales within the first hour on 1 November, per a People report. “For this line the main goal is to bring major fashion pieces, and work with these amazing designers and have it be accessible – having everything in this first drop be under $200 dollars was very important to me,” the innovator told Vogue writer Luke Leitch. In conversation with the Wall Street Journal Magazine for its “Innovator’s Issue” ahead of the line’s debut, Kylie revealed she intends to rotate in a myriad of guest creatives to collaborate with throughout the year, with new drops to come every couple of weeks. However, the overarching concept for each collection will reflect her personal wardrobe and taste – this first, “001”, blending edgy character with biker chic. Her intention is allegedly to provide consumers with options suitable for every mood, which means we shouldn’t expect all pleather moto all the time. For me, the beauty mogul’s new venture drove a discerning fact to the forefront of my mind – luminaries are never going to stop creating namesake brands due to their financial standing and privileged connections, no matter their industry expertise or lack thereof. And this certainly rings true for the Kardashian/Jenners, a family with a growing appetite for commercial businesses. Admittedly, I was frustrated by Kylie’s decision to be an architect of her own label, knowing there’s a torrent of independent designers out there who’ve been working on contemporary projects for years and aren’t as widely recognised. For smaller creators, increasing brand visibility is challenging, while celebrities automatically have a widespread presence. But does that mean we should shame Kylie for utilising the mass following she’s built to advertise her new brand? Can we even compare the work of autonomous creatives to that of public figures? No. Because celebrities will inevitably take advantage of their notoriety, we need to be careful with how we talk about their business ventures, ensuring we aren’t lending fruitless attention to irrelevant points, unnecessarily boasting them or prematurely bashing them. According to Mosha Lundström Halbert, a fashion news writer and founder of “Newsfash,” an innovative media company, just as we can’t put celebrity clothing brands into the same category as renowned fashion houses like Gucci or Balenciaga, we can’t compare them to smaller designers who started their career in school. The industry presents us with a platter of concepts, and they shouldn’t be grouped all-together. “Just because something is fashion, just because a company creates clothing doesn’t mean that it’s a fashion brand,” Halbert told The Independent. “My expectations for brands that celebrities come out with are very different than how I look at a brand by a designer who has either come out of a fashion school or worked in the industry.” “I think we can’t lump everything together just because they’re all creating clothing and accessories. I don’t see this as in competition with other established fashion brands, especially when you look at the price point and how many brands are already on the market,” she continued. “Small designers need to be focusing on their own work and not... worrying about what Kylie Jenner is doing. Like, there is completely different lanes.” The target audience for an independent designer isn’t the same for a celebrity creator. Famed figures, like Kylie, with millions of followers, are hoping the mass of people who show a dedicated intrigue in their personal style, reccomendations, and taste will want to purchase clothing with their name on it. “The most important thing to understand is that celebrity launches stand for ‘launches for the masses’. Whereas, most small designers have their niche audiences that are more community-driven,” Bernard Garby, a popular fashion news TikToker, pointed out. As someone who works on the commercial side of luxury goods, Garby reiterated to The Independent that there are different markets underneath the vast umbrella of fashion. “They are two complete opposite markets with two absolutely different target audiences. Therefore, my advice to smaller brands is to focus less on competition and focus more on growing their communities and developing their loyalty because that is their key to success,” he said. “If you’re a small designer with big commercial dreams, in fact, watch those celebrities and look at how they commercially approach and navigate their launch and get inspired by their work and see if there is anything you can adapt to your own business from their strategy,” Garby added. Whether we should speculate the success or failure of Kylie’s clothing venture, it’s too early, even though the reported sales so far suggest a favourable outcome. But there are a few factors that support both sides – the first being her unique selling point. At 17, Kylie capatilised on her love of makeup, noticing a need for matching lip liners and lipsticks as a frustrated consumer herself. During this time, she was also vocal about feeling insecure concerning the size of her lips, constantly overlining them before she got temporary filler in 2015. Therefore, the decision to outset a makeup brand was motivated by her identity. Her first product – a selection of lip kit duos – catalysed her entire empire. In Garby’s opinion, Kylie’s first company was “organic”. When we look at the streamline of successful businesses born from the Kardashian/Jenner family – Skims, Good American, Poosh – all were built based off an “organic” or intimate selling point. For Kim, making shapewear sexy reflected her longstanding sentiment of being unafraid to wear what you need to, to feel comfortable and confident in your figure. For Khloe, someone who’s spoken candidly about battling body insecurities amid public scrutiny, Good American focuses on size inclusivity, wanting to represent and empower women with a range of different body shapes. And Kourtney, the sister who’s avowed her love for wellness openly, invented Poosh, a “modern guide to living your best life,” according to her. “Looking at the Kardashians, it’s actually really interesting. They’ve tried a lot of businesses that haven’t panned out,” Halbert remarked. Between Dash, the family’s retail chain born in Calabasas which eventually closed in 2018, to “The Kardashian Kard,” a prepaid MasterCard debit card, the ravenous reality bunch weren’t always triumphant in their enterprises. So, if having an intimate devotion or being established in a particular niche has proven to help Kardashian brands prosper in the past, does this mean it won’t be long before Khy goes under? Speaking to Vogue, Kylie pointed to the personal anecdote which drove her to create Khy, ensuring consumers understand this venture isn’t all that arbitrary. Like so many, Kylie was a “Tumblr girl” during her teen years, drafting mood boards to mirror her current obsessions. Dubbed “Kalifornia Klasss,” the adolescent used the platform to realise herself then and the woman she’d become. She was “King Kylie,” and Khy has every bit to do with that persona. “It is really significant. King Kylie for me was less about what I was wearing, and more about how I felt in that era. I just felt confident, free, and I didn’t care what anyone said,” she said. “I think that there’s a lot of power in that and I’m definitely channeling my King Kylie energy this year.” Aside from having a unique selling point, Garby noted how pertinent product quality is, especially inside a competitive market. A celebrity can be a known fashion muse, model, or aspiring designer, but a brand will never truly thrive if the quality of the product is poor. “Establishment can help you drive awareness - but in the end - it comes down to the actual product that they try to sell,” Garby noted. Based on the current selection of faux leather items, made from thermoplastic polyme, which can take up to 500 years to decompose, can emit toxic chemicals once discarded, and have the potential to shed microplastics while being used, per a Nomomente analysis, I personally don’t see how Khy differs from other designs already out there, with the cropped leather jacket and strapless midi dress seemingly familiar to what you see priced similarly at Zara. Nevertheless, Kylie’s not alone, being backed by Emma and Jens Grede, the all-too-competent pair who are already responsible for the continued achievement of other Kardashian brands. Emma, who grew up in London, co-founded Good American with Khloe, and Safely, Kris Jenner’s line of natural cleaning products. Meanwhile, Jens, originally from Sweden, partnered with Kim as a co-founder of Skims, driving the company value up to $4bn in the years since it’s initial launch, according to The New York Times. As of now, details on Khy’s subsequent drop, “002”, remain under wraps as an omnipresence of anticipation looms over an eager audience waiting to see what the brand will offer next. While we can only really judge Khy off of personal style preference, quality, and fit, time will tell whether it’s just another celebrity brand doomed to fail or whether “King Kylie” will irrevocably shape understated luxury and fashion fads to come. The Independent has contacted Kylie’s representatives for comment. Read More Kylie Jenner says she and Travis Scott are doing ‘best job’ they can as co-parents Former Vogue editor Carine Roitfeld says ‘no one’ wanted to dress Kim Kardashian Why does Philadelphia Eagles player AJ Brown wear pink shoes? Former Vogue editor Carine Roitfeld says ‘no one’ wanted to dress Kim Kardashian Why does Philadelphia Eagles player AJ Brown wear pink shoes? Fast fashion retailer ASOS struggles to engage consumers as company losses balloon

We’ve all been there. A friend’s wedding is three days away and you don’t have anything to wear. The last thing you want to do is drag yourself around high-street shops, so it inevitably you turn to ASOS. After all, the company is known for its next day delivery and simple free returns service. Though many of us are reliant on the online fast fashion retailer for last-minute holiday purchases or big seasonal shops, a new report shows that ASOS’s pre-tax losses ballooned to almost £300m in the year to 3 September, compared with £31m the previous year, according to the results published on Wednesday (1 November). Despite its huge popularity, the once undisputed queen of online retailers now faces stiff competition from abroad, challenging economic headwinds, and a maturing clientele potentially seeking a more tailored experience. Leading some to ask, is ASOS in SOS? When ASOS was launched in 2000, the online retailer was considered revolutionary. It was like a supersize department store at your fingertips and became the first online retailer that UK customers could visit and find hundreds of dresses for £30 all in one place. But, in recent years, the company has been cutting its stock as it faces severe profit and revenue losses. In July and August, the retailer said it was hit by wet during the summer months, forcing the retailer to cut its stock by 30 per cent. Some experts now say that the holes within ASOS’s business model are becoming apparent. Rick Smith, Managing Director of business recovery firm Forbes Burton tells The Independent that ASOS’s business model of allowing large numbers of free returns makes the company susceptible to financial losses during challenging economic conditions. “The buying culture within their target demographic sees several items returned for each order placed, which can make for slim profit margins,” Smith explains. “ASOS has enjoyed a stratospheric rise since their inception, but have perhaps reached their ceiling now and need to cut their cloth accordingly, especially given the amount of economic headwinds [such as as the cost of living crisis] in play at the moment.” The buying habits of consumers have also shifted in the 23 years since ASOS launched. Smith says that sifting through hundreds of products has become a painstaking and often unenjoyable task for its customers. “Once large online retailers get to a certain size, it can become laborious for customers to scour their whole catalogue,” Smith explains. “The online fashion landscape is evolving now to a point that customers are looking for a more tailored service from websites.” With the rise of shopping on social media, too, young people are increasingly buying individual items from retailers on Instagram and TikTok or instead shopping directly from the brands that ASOS stocks, such as Pull and Bear, Stüssy and Bershka, which all have their own websites. “ASOS’s busy 20-something [target] market doesn’t necessarily have the time to sift through dozens of item pages,” adds Smith. “So curated collections and recommendations based on user input may be one of the changes they eventually look at.” ASOS, which originally stood for As Seen On Screen, initially started trading with the tagline “Buy what you see on film and TV” as it exclusively sold imitations of clothing worn by celebrities. That business model quickly expanded away from the world of replica products: ASOS now offers 850 affordable to mid-range high-street brands and ships to 196 countries. But the company is also now tackling a debt issue, with net debt including leases now at £648.5m, up from £533m the year before. Analysts predict that the online fashion site may need to raise quick cash soon – potentially through the rumoured sale of its Topshop brand, which ASOS acquired when the Arcadia Group went bust in 2021 and closed Topshop’s bricks and mortar stores. Despite the profit slump and predicted future losses, José Antonio Ramos Calamonte, ASOS’s chief executive, said in the report that the company has made “good progress” in “a very challenging environment” and would continue to invest in its brand and stock more fashionable lines of clothing. The company plans to spend £30m more on marketing and said it was going “back to fashion” with its products “geared around fashion and excitement”. As ASOS faces huge losses, it was reported this week that the Chinese-founded retailer Shein has acquired UK company Missguided, with plans to “reignite” the online retailer that was only bought out of administration by Mike Ashley’s Frasers Group a year and a half ago. Despite calls for boycotts from anti-fashion campaigners, Shein is currently valued at around £53bn, having expanded globally and bought many of its rival brands. In 2022, it was the most-googled fashion brand in the world and made a reported £18.9bn in revenue, suggesting that fast fashion is not falling out of favour with consumers who want to find entire outfits on a budget. 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