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Michael Beale’s Rangers get underway in the Europa League tonight after a tough time in the Champions League qualifiers saw them drop out of the competition after a 5-1 defeat against PSV. The 2022 finalists face Manuel Pellegrini’s Real Betis, who haven’t managed to make it past the round of 16 since their debut in the renamed edition of the European tournament in 2013–14. This is the first-ever meeting between the two sides, and each will hope to get some valuable points in the board to try and secure automatic qualification for the knockout stages. Follow all the latest updates from LASK vs Liverpool below and get all the latest football odds here.

Liverpool face Austrian opponents LASK Linz on Thursday evening, marking the beginning of the Europa League group stage for 2023/24. While the Reds are more used to playing midweek games in the Champions League, a poor year last season has proven costly - and also paved the way for a summer revamp in midfield. Jurgen Klopp’s side have started this year well in terms of results, despite some remaining defensive issues, and in truth should be firm favourites to top Group E which also contains French side Toulouse and Belgians Union St. Gilloise. LASK have been on a good run domestically, winning four of the last five to move into third place, but will need to lift their game even further to keep out their Premier League visitors. Liverpool have won their last four in the top flight and also sit third there. Follow all the latest updates from LASK vs Liverpool below and get all the latest football odds here.

An Army base in Edinburgh is rooting for an unexpected nation at the French tournament.

Football, bloody hell, as Sir Alex Ferguson famously exclaimed after an action-packed finale against Bayern Munich. Manchester United had the final say again, Casemiro’s second goal meaning they got three in the Allianz Arena. Yet on a night of some surreal developments, there was a certain predictability, too. Of course Harry Kane scored. Bayern Munich bought him to be reassuringly reliable. Of course United lost, too, because that felt like a guarantee for a team with an acute self-destructive streak and even as they can savour the fact that the striker they did get instead of Kane, Rasmus Hojlund, opened his account. But as United’s third successive defeat was a tale of three summer signings, the notion it would come down to Kane against Hojlund, the master and the apprentice of goalscoring, overlooked United’s increasingly acute goalkeeping issue. While United named three goalkeepers on their bench, the problem was the one they had on the Allianz Arena pitch. Andre Onana was a Champions League finalist last season and arguably the outstanding shot-stopper in the competition. If Erik ten Hag thought he was buying a guarantee of their own, a Kane of goalkeeping, the Cameroonian marred his United bow in the competition with a horrible error, gifting Leroy Sane the opener and Bayern a path to a victory that, despite United’s three goals, rarely felt in doubt thereafter. While Jamal Musiala was outstanding, Thomas Tuchel’s team did not justify their billing among the favourites to win the competition. Nor did they need to. After 27 minutes of mediocrity from Bayern, Onana blundered, Sane scored and his torrid start to the season moved into the realms of the terrible. Short of players and confidence, United desperately require solidity, something to give them a platform they can build upon. Instead, for the first time since 2001, they have conceded at least two goals in five successive matches. Onana has been culpable for several of the 14, to varying degrees, but none as much as Sane’s limp shot. While Kane ended his Champions League debut for Bayern with an assist and a goal, the first came courtesy of Onana. As Bayern made an undistinguished start, the best pass Kane received in the first 27 minutes came from Hojlund, United transfer targets in various summers inadvertently combining. But then Sane cut infield, used Kane to play a one-two and shot. Gently. Towards Onana. But the ball squirmed under him, somehow. In a sense, it was a mistake that cost United two goals. They are a side with a capacity to struggle immediately after a setback and, for the third time already this season, they conceded twice in five minutes. The magnificent Musiala was the instigator of the second, a driving run drawing in three United defenders. In the process, they left Gnabry unmarked for him to steer in a shot. Onana neglected to dive this time, perhaps wary of what happened the previous time he did. But it meant there were unwanted similarities with Saturday. As they had against Brighton, United started well. As they did then, they unravelled before the interval. Ten Hag had ditched his midfield diamond and United had a glorious opportunity to open the scoring. After Alphonso Davies made a terrific recovery challenge on Facundo Pellestri, the ball fell obligingly for Christian Eriksen. Perhaps unable to believe how good a chance it was, he shot tamely at Sven Ulreich. Another Dane struck instead for United; it is a goal that may have a long-term significance. It was a first repayment of Hojlund’s £72m fee not, after his cameo at Arsenal, a first indication the young Dane is not intimidated by his price or the pressure it confers. After Bruno Fernandes and Marcus Rashford combined, he span and shot; perhaps a better goalkeeper than Ulreich would have stopped it and United’s three goals suggested the goalkeeper may yet be Bayern’s undoing. But not here. Bayern responded, with a penalty awarded after the incident was reviewed on a monitor. Dayot Upamecano’s header struck the raised arm of Eriksen. Kane composed himself and beat Onana. And then Bayern, so mediocre at the start, were rampant. Sane rolled a shot against the post, Onana again motionless. The goalkeeper belatedly started making saves, launching a damage-limitation exercise when he had been responsible for the initial damage. Bayern, in a show of strength, were able to send on Kingsley Coman, the scorer of a Champions League final winner. Then came a further exchange of goals, Casemiro first finished while grounded before applying a finishing touch to Fernandes’ free kick. Sandwiched by his pair, Bayern added an ultimately decisive fourth: after Thomas Muller struck the post, another substitute, Mathys Tel, finished emphatically. Shorn of 12 players for various reasons – again, some self-inflicted – United had no such enviable options. Their replacements included three goalkeepers, four rookies and a 35-year-old Jonny Evans. United once beat Bayern because they had Teddy Sheringham and Ole Gunnar Solskjaer as substitutes. In a rematch, they had two late goals, both from Casemiro, but fewer reasons to party like it was 1999. Read More Bayern Munich vs Manchester United player ratings: Kane scores and Musiala shines after Onana howler Arsenal are back in the Champions League — and they look like contenders too Harry Kane on target as Bayern Munich pile misery on Manchester United How Harry Kane unshackled Bayern Munich with a classic move from his Tottenham days Andre Onana owns up to mistake against Bayern: ‘One of my worst games’ Bayern Munich vs Manchester United player ratings: Kane scores after Onana howler

A surprise easing in UK inflation has handed pound bears a boost, and some analysts see more losses

Manchester United were made to suffer in Germany after a promising start to their Champions League opener against Bayern Munich. Christian Eriksen should have opened the scoring inside the first five minutes only to be denied by a sharp save from Sven Ulreich. United were quick to transition the ball up the pitch and looked comfortable in the game until a howler from Andre Onana gave the hosts the opening goal. Leroy Sane added a second before the break following a wonderful solo run from Jamal Musiala who took the ball through midfield before pulling it back to Sane for the finish. Rasmus Hojlund netted his first goal for United to give them hope of a comeback after the break but Harry Kane restored the host’s cushion with a beautifully taken penalty. The goals kept on coming with three being scored late. Casemiro bagged a brace either side of a Mathys Tel rocket but United couldn’t get the win. Here’s how all the players rated at the Allianz Arena: Bayern Munich Sven Ulreich - 6. Denied Christian Eriksen an opening goal in the fourth minute after his defenders lost the ball deep in their own half and kept out a wild shot from Marcus Rashford. Could do nothing about Rasmus Hojlund’s or Casemiro’s goals and unfortunate to conced three. Konrad Laimer - 6. Thought primarily about getting forward on the wing and linked up nicely with Leroy Sane to exploit the spaces in behind Sergio Reguilon. Dayot Upamecano - 7. Stayed switched on to cover Laimer’s forward runs, handled Rashford and Hojlund with composure and poise until United’s first goal. Minjae Kim - 6. A top partner for Upamecano against a United attack that lacked persistent bite. Drove the ball up the pitch a couple of times but went to sleep late in the game with the match won. Alphonso Davies - 7. Stuck a foot on the ball first when tackling Facundo Pellestri, stopping the Uruguayan youngster from scoring a simple tap-in early in the match. Joshua Kimmich - 6. Was a valuable link between defence and attack providing pressure high up the pitch towards the end of the game. Leon Goretzka - 6. Commanding in midfield though wasn’t put under enough pressure from United’s attacking personnel. Took umbrage with a tackle on Kane from Lisandro Martinez and got booked. Leroy Sane - 9. His movement off the ball caused real problems and he was Bayern’s biggest threat. Scored the opening goal and curled one past the post in the first half before hitting the post in the second. Jamal Musiala - 8. Developing a solid relationship with Harry Kane making several forward runs when the England captain dropped back. A wonderful solo run and cutback set up Bayern’s second goal. Serge Gnabry - 7. Drifted into space inside the box and slotted a clinical finish past Andre Onana to double his team’s lead in the first half. Harry Kane - 8. Went through several spells without touching the ball but proved his quality by setting up the first goal thanks to some top quality hold up play and slotted home a perfect penalty when called on. Subs: Kingsley Coman - 6, Eric Maxim Choupo-Moting - 7, Mathys Tel - 8, Thomas Muller - n/a Manchester United Andre Onana – 5. Picked out a few good passes and made some nice saves but all that is overshadowed by a howler that allowed Sane’s shot to sneak under him and give Bayern the lead. Diogo Dalot – 6. Out-paced and out-classed by Musiala in the build-up to the second goal. Seemed to suffer from a lack of confidence like most of United’s defence but was willing to put his body on the line. Victor Lindelof - 6. Dealt well with the aerial balls into the box but got caught a couple of times out of position and didn’t have the legs to recover properly. Lisandro Martinez - 6. Grew frustrated as the night went on before getting into a scrap with Leon Goretzka and earning an unnecessary yellow card. Sergio Reguilon - 7. Wasn’t afraid to make sharp forward runs trying to force United into the final third whilst also relishing the battle against Sane. Looks to be settling into his role at left-back. Casemiro - 8. The more defensive of United’s two holding midfielders, sat deep to keep the shape compact and provide cover for the back line but played a couple of wonderful passes over the top for Bruno Fernandes before scoring two late goals with his first real forays up the pitch. Christian Eriksen - 5. Latched onto a loose ball early in the game but drilled a shot straight at the goalkeeper when he should have scored. Harshly judged to have handled the ball inside the box leading to the penalty. Facundo Pellestri - 5. Failed to toe United ahead early in the game and was denied any better chances for the rest of the match. Bruno Fernandes - 7. Was the playmaker for most of United’s attacks and led the press well off the ball. Misplaced a couple of difficult passes but was always looking to get the ball into the box even with his team chasing the game. Assisted Casemiro for the third goal. Marcus Rashford - 6. Pacey down the line, getting the better of Laimer on a few occasions. Set up Hojlund’s goal with a deft touch inside the penalty area but needs to be more creative in the wide areas. Rasmus Hojlund - 7. Made an impact at the top of the pitch with a well taken goal in the second half. His first for the club and signs are there that he’ll get plenty more. Subs: Scott McTominay 6, Anthony Martial - n/a, Alejandro Garnacho - n/a Read More Bizarre clash with Bayern ends in predictable outcome for Manchester United Arsenal are back in the Champions League — and they look like contenders too Bizarre clash with Bayern ends in predictable outcome for Manchester United Tottenham have Harry Kane ‘buy-back clause’ as Daniel Levy reveals option Erik ten Hag concerned by Manchester United’s mounting injury problems

Manchester United will face a tough test when they travel to the Allianz Arena to face Bayern Munich for their opening fixture in this year’s Champions League group stages. Erik ten Hag’s team are in disarray thanks to three defeats in four Premier League matches and an ever-expanding injury list. The Red Devils have lacked the conviction and skill to beat big teams like Arsenal or well-drilled upstarts such as Brighton. It’s a situation that can only get worse as they face the Bundesliga champions in Germany tonight. Bayern signed England captain Harry Kane in the summer and he has made an immediate impact leading the line, scoring four goals in as many games for the club. Kane left Spurs to chase silverware with the prolific German side and he will want to impress on the biggest stage in Europe. Follow all the action from the Allianz Arena below. Plus you can get all the football betting sites offers and latest Champions League odds here. Read More Manchester United’s date with Harry Kane is a reminder of what they could have had Tottenham have Harry Kane ‘buy-back clause’ as Daniel Levy reveals option How the Champions League lost its spark and led to the end of an era

Conor Benn will return to the ring this weekend, fighting for the first time since his failed drug tests in 2022. The Briton, 26, will box Rodolfo Orozco in Florida on Saturday, having been licensed by the state’s commission. The fight will take place at 154lbs, on the undercard of Richardson Hitchins vs Jose Zepeda in Orlando. Benn was due to fight compatriot Chris Eubank Jr in October 2022, but the bout collapsed after the revelation that Benn had failed two drug tests in the lead-up. Benn was subsequently stripped of his licence by the British Boxing Board of Control (BBBofC) and charged by UK Anti-Doping (Ukad), though the World Boxing Council cleared the unbeaten welterweight of any intentional wrongdoing. Later, the National Anti-Doping Panel lifted a provisional suspension on Benn, though the BBBofC and Ukad have appealed that move. Orozco, 24, will bring a professional record of 32-3-3 into the bout with Benn, having secured 24 of his wins via knockout. The Mexican has never been stopped. Meanwhile, Benn’s record stands at 21-0 (14 KOs). “I am undefeated in the ring, and in spirit,” Benn said in a Matchroom press release. “A return on Saturday is a step closer to redemption. After that, I’m putting the 147-160lbs divisions on notice. You are looking at a determined man with a deep desire to beat them all. “Warm-ups, I don’t treat them as warm-ups,” he added on Instagram. “I don’t go: ‘Oh, this is going to be an easy fight.’ They turn out to be your hardest ones, because of the mindset [but] I treat every fight as if it’s my world-title fight.” Meanwhile, Benn’s promoter Eddie Hearn said: “Conor Benn is back, and I’m looking forward to seeing him pick up where he left off. He’s ready to go straight in for a big fight now, but his trainer Tony Sims will be pleased to get him back sooner against a game opponent in Rodolfo Orozco. “Conor is looking unbelievable in the gym, and I cannot wait to see him back in the ring where he belongs.” Read More Desperation and danger: Joe Joyce revisits risky Zhilei Zhang clash Joyce vs Zhang 2 live stream: How to watch fight online and on TV this weekend Eddie Hearn: ‘Ask someone to name three people in boxing, they’ll say: Tyson Fury, Anthony Joshua, me’

Lionel Messi is the only footballer whose shadow carries a gun. While he plays for Inter Miami, his bodyguard stalks the touchline: Yassine Cheuko is an ex-Navy Seal with a thick beard and a shaved head who treats his client like a president in a warzone, staring down giddy autograph-hunters and swatting away selfie-chasing children. During a recent match, a young pitch-invader in a Messi shirt made a dash towards his hero only to be walloped by Cheuko’s torso on arrival. Messi is like the sun: by all means enjoy his presence and bask in his glow, but by god do not look him in the eye – and if you touch him, you’re dead. It is just one of the more bizarre symptoms of Messi fever which has gripped Miami and Major League Soccer since his arrival in June. It began before he kicked a ball: Messi’s pink shirt outsold any sports jersey in history in its first 24 hours, generating $600m to surpass Cristiano Ronaldo’s return to Manchester United and Tom Brady’s move to the Tampa Bay Buccaneers. Miami’s Instagram account exploded from 1 million to 15 million followers, a bigger audience than every NFL team. Kim Kardashian bought tickets to his debut, while the list of special guests to watch him play at Los Angeles Galaxy was like Wimbledon’s Royal Box on steroids, featuring LeBron James, Selena Gomez, Owen Wilson, Gerard Butler, Leonardo DiCaprio and genuine royalty in Prince Harry, to name but a few. On the pitch Messi has been phenomenal, even at 36 years old and in the winter of his career: 11 goals and five assists in 11 games, and one trophy already. He has turned a terrible team into a good one, lifting Miami off the bottom of the table to be in with a chance of reaching US soccer’s Super Bowl equivalent, the MLS Cup, in December. He has brought with him from Barcelona two close allies: the left-back Jordi Alba, who built a career pretending to cross the ball only to cut back for Messi to score, and the great midfield conductor Sergio Busquets. It is a bit like a singer bringing along his sound and lighting technicians – not the full band but enough to put on a show. Perhaps his most memorable moment so far came in the final of the Leagues Cup against Nashville: as the ball bounced to Messi arriving on the edge of the box, the commentator let out a foreboding “uh oh” before he shuffled away from two defenders and curled the ball into the top corner. Major League Soccer is rightfully indulging in the moment. “The 🐐 plays here,” reads the Twitter bio these days. This is now an unprecedented window of opportunity: the US will host the Copa America in 2024, the Club World Cup in 2025, the men’s World Cup in 2026 and quite possibly the women’s World Cup in 2027 too. The football landscape is more competitive than ever amid the aggressive emergence of the Saudi Pro League and the greed of Europe’s superpowers, but if MLS cannot shed its image as a paid vacation for retirees and establish something serious now, it never will. That mission was part of Miami’s sales pitch to Messi. David Beckham and his fellow owners knew they couldn’t compete with the base salary being offered in Saudi Arabia, but they could offer other benefits which the Saudis couldn’t. They appealed to Messi’s family – he already owned a home in Miami, from where it is relatively easy to fly back to Argentina, and the Messis have enjoyed partying with the Beckhams behind the scenes. And they included huge commercial investments, like a share in sales of MLS broadcaster Apple, with whom Messi had an existing relationship, and a stake in Inter Miami which he can activate when he departs. Messi was convinced by the long-term opportunities for his brand and his legacy in North America. He was also wooed by some romantic history. Pele became a pioneer when he turned down offers across Europe to join the New York Cosmos in 1975. It had appealed to his ego to be the catalyst who made US soccer catch fire, and he was certainly that: the Cosmos played in front of 200 people before Pele, yet two years later they were filling the Giants Stadium with 77,000 converts. Beckham himself has had the greatest impact in America since Pele, and Messi is next in the dynasty. The problem for MLS is where to go next. Each new star since Beckham delivered another flurry of excitement – Thierry Henry, Kaka, Frank Lampard, Steven Gerrard, Zlatan Ibrahimovic, Wayne Rooney – but there is no footballing high greater than watching Messi, no bigger dopamine hit than seeing his feet shuffle into life and create magic. Messi is football hedonism, and when he goes he cannot simply be replaced by a bigger, shinier star. The come down will hurt. How do you sell yourself as a serious sporting product when one player is that much better than the rest? So MLS has a plan to harness the hype and turn it into something that will last. Last year the league ditched long-term broadcast partner ESPN and signed with Messi’s friends at Apple, in what represented the tech company’s biggest step yet into the sports arena. Apple committed to a 10-year contract worth $250m per year for the right to show MLS on its platforms, and more lucrative media deals will follow. Long-time MLS commissioner Don Garber wants to invest in youth development, better stadiums and infrastructure for the long-term success of American soccer. But the league’s immediate need is to acquire talent, and here the clubs are met with restrictions. The MLS adheres to a strict salary cap designed to stop clubs overspending. It can be dodged via the designated player rule – or Beckham Rule – which allows each team to pay three star players more than the salary cap, but unless restrictions loosen further it will be impossible for the biggest teams in the league to sign more elite talent. Miami have certainly filled their quota and are in no position to sign more ex-Barcelona stars until those rules change. All the while, the danger is that Messi makes football look so easy, he undermines the league’s integrity. The drop-off from European football or the World Cup to MLS is a void – not just physically and technically, but in its tactical sophistication and defensive organisation. The worst MLS teams, of which Miami were one before Messi, match the upper echelons of England’s League Two, according to the models of consultancy Twenty First Group. That’s like dropping Messi into Gillingham’s first XI: how do you sell yourself as a serious sporting product when one player is that much better than the rest? It will be a hard journey to raise standards across the board, but Messi does at least provide the best possible platform from which to grow. Most European football fans have been devotees for a long time, but now the gospel of Messi is spreading throughout the United States. New followers are flocking to see him in the flesh. So enjoy watching Messi, America. Seize the moment. Just don’t try to touch him. Read More Every Lionel Messi goal, assist and key moment for Inter Miami Mbappe and Haaland begin new Champions League rivarly after Messi-Ronaldo era When does Lionel Messi play next? Inter Miami schedule and fixtures Cristiano Ronaldo declares rivalry with Lionel Messi ‘is over’ Messi favourite for men’s Ballon d’Or with four Lionesses on women’s list It turned out wrong – Ole Gunnar Solskjaer on Cristiano Ronaldo’s Man Utd return

Spain players have ended their boycott of the women’s national team after showdown talks with the Spanish Football Federation (Rfef) which lasted more than seven hours. The squad was named at the start of the week with several World Cup winners included, despite the fact they had publicly stated their intention to not represent the national team following the sexism row which erupted following Luis Rubiales kissing Jenni Hermoso after the final. That fallout of that moment, which outrageously overshadowed Spain triumphing on the biggest stage of all, included the team’s head coach Jorge Vilda losing his job and Rubiales being suspended from his duties by Fifa, though he refused to resign his post initially before succumbing to pressure and exiting. But the issues within Spanish football have not stopped there, with players called up for action after saying they would not make themselves available - though it now appears they have reached an agreement with their FA. “The players have expressed their concern about the need for profound changes in the Rfef (Spanish Football Federation), which has committed to making these changes immediately,” said Spain’s National Sports Council (CSD) president, Victor Francos. “It is the beginning of a long road ahead of us,” Futpro - the players’ union - president Amanda Gutierrez said. “Once again, they [the players] have shown themselves to be coherent, and the vast majority have decided to stay for the sake of this agreement.” A joint commission is to be set up to oversee changes and “follow up on agreements” from the meeting, though it was not confirmed what those agreements were. The now-former Rfef president continued to insist his kiss with Hermoso, one of the team’s forwards, was consensual - but Hermoso rejected that notion and filed a complaint against Rubiales with the state prosecutor, with an investigation for sexual assault now underway. He has also been handed a restraining order, preventing him from being in close proximity to the World Cup winner. Hermoso was not called up to the latest Spain squad, with new head coach Montse Tome saying the national team wanted to “protect” the 33-year-old. Hermoso responded with a question of “from what?” to that claim, saying that the national team call-ups for players who had made themselves unavailable only proved that “nothing had changed” despite Rubiales’ forced exit. Spain face Sweden and Switzerland in the Nations League across the next week or so, with the competition also serving the purpose of qualifiers for the Paris Olympics next year. Read More Jenni Hermoso says Spain call-ups are a ‘strategy of manipulation’ by Rfef Spain plunged into fresh chaos after boycotting women’s players selected to play Jenni Hermoso not included in Spain’s first squad since winning Women’s World Cup

Lionel Messi is the only footballer whose shadow carries a gun. While he plays for Inter Miami, his bodyguard stalks the touchline: Yassine Cheuko is an ex-Navy Seal with a thick beard and a shaved head who treats his client like a president in a warzone, staring down giddy autograph-hunters and swatting away selfie-chasing children. During a recent match, a young pitch-invader in a Messi shirt made a dash towards his hero only to be walloped by Cheuko’s torso on arrival. Messi is like the sun: by all means enjoy his presence and bask in his glow, but by god do not look him in the eye – and if you touch him, you’re dead. It is just one of the more bizarre symptoms of Messi fever which has gripped Miami and Major League Soccer since his arrival in June. It began before he kicked a ball: Messi’s pink shirt outsold any sports jersey in history in its first 24 hours, generating $600m to surpass Cristiano Ronaldo’s return to Manchester United and Tom Brady’s move to the Tampa Bay Buccaneers. Miami’s Instagram account exploded from 1 million to 15 million followers, a bigger audience than every NFL team. Kim Kardashian bought tickets to his debut, while the list of special guests to watch him play at Los Angeles Galaxy was like Wimbledon’s Royal Box on steroids, featuring LeBron James, Selena Gomez, Owen Wilson, Gerard Butler, Leonardo DiCaprio and genuine royalty in Prince Harry, to name but a few. On the pitch Messi has been phenomenal, even at 36 years old and in the winter of his career: 11 goals and five assists in 11 games, and one trophy already. He has turned a terrible team into a good one, lifting Miami off the bottom of the table to be in with a chance of reaching US soccer’s Super Bowl equivalent, the MLS Cup, in December. He has brought with him from Barcelona two close allies: the left-back Jordi Alba, who built a career pretending to cross the ball only to cut back for Messi to score, and the great midfield conductor Sergio Busquets. It is a bit like a singer bringing along his sound and lighting technicians – not the full band but enough to put on a show. Perhaps his most memorable moment so far came in the final of the Leagues Cup against Nashville: as the ball bounced to Messi arriving on the edge of the box, the commentator let out a foreboding “uh oh” before he shuffled away from two defenders and curled the ball into the top corner. Major League Soccer is rightfully indulging in the moment. “The 🐐 plays here,” reads the Twitter bio these days. This is now an unprecedented window of opportunity: the US will host the Copa America in 2024, the Club World Cup in 2025, the men’s World Cup in 2026 and quite possibly the women’s World Cup in 2027 too. The football landscape is more competitive than ever amid the aggressive emergence of the Saudi Pro League and the greed of Europe’s superpowers, but if MLS cannot shed its image as a paid vacation for retirees and establish something serious now, it never will. That mission was part of Miami’s sales pitch to Messi. David Beckham and his fellow owners knew they couldn’t compete with the base salary being offered in Saudi Arabia, but they could offer other benefits which the Saudis couldn’t. They appealed to Messi’s family – he already owned a home in Miami, from where it is relatively easy to fly back to Argentina, and the Messis have enjoyed partying with the Beckhams behind the scenes. And they included huge commercial investments, like a share in sales of MLS broadcaster Apple, with whom Messi had an existing relationship, and a stake in Inter Miami which he can activate when he departs. Messi was convinced by the long-term opportunities for his brand and his legacy in North America. He was also wooed by some romantic history. Pele became a pioneer when he turned down offers across Europe to join the New York Cosmos in 1975. It had appealed to his ego to be the catalyst who made US soccer catch fire, and he was certainly that: the Cosmos played in front of 200 people before Pele, yet two years later they were filling the Giants Stadium with 77,000 converts. Beckham himself has had the greatest impact in America since Pele, and Messi is next in the dynasty. The problem for MLS is where to go next. Each new star since Beckham delivered another flurry of excitement – Thierry Henry, Kaka, Frank Lampard, Steven Gerrard, Zlatan Ibrahimovic, Wayne Rooney – but there is no footballing high greater than watching Messi, no bigger dopamine hit than seeing his feet shuffle into life and create magic. Messi is football hedonism, and when he goes he cannot simply be replaced by a bigger, shinier star. The come down will hurt. How do you sell yourself as a serious sporting product when one player is that much better than the rest? So MLS has a plan to harness the hype and turn it into something that will last. Last year the league ditched long-term broadcast partner ESPN and signed with Messi’s friends at Apple, in what represented the tech company’s biggest step yet into the sports arena. Apple committed to a 10-year contract worth $250m per year for the right to show MLS on its platforms, and more lucrative media deals will follow. Long-time MLS commissioner Don Garber wants to invest in youth development, better stadiums and infrastructure for the long-term success of American soccer. But the league’s immediate need is to acquire talent, and here the clubs are met with restrictions. The MLS adheres to a strict salary cap designed to stop clubs overspending. It can be dodged via the designated player rule – or Beckham Rule – which allows each team to pay three star players more than the salary cap, but unless restrictions loosen further it will be impossible for the biggest teams in the league to sign more elite talent. Miami have certainly filled their quota and are in no position to sign more ex-Barcelona stars until those rules change. All the while, the danger is that Messi makes football look so easy, he undermines the league’s integrity. The drop-off from European football or the World Cup to MLS is a void – not just physically and technically, but in its tactical sophistication and defensive organisation. The worst MLS teams, of which Miami were one before Messi, match the upper echelons of England’s League Two, according to the models of consultancy Twenty First Group. That’s like dropping Messi into Gillingham’s first XI: how do you sell yourself as a serious sporting product when one player is that much better than the rest? It will be a hard journey to raise standards across the board, but Messi does at least provide the best possible platform from which to grow. Most European football fans have been devotees for a long time, but now the gospel of Messi is spreading throughout the United States. New followers are flocking to see him in the flesh. So enjoy watching Messi, America. Seize the moment. Just don’t try to touch him. Read More Every Lionel Messi goal, assist and key moment for Inter Miami Mbappe and Haaland begin new Champions League rivarly after Messi-Ronaldo era When does Lionel Messi play next? Inter Miami schedule and fixtures Cristiano Ronaldo declares rivalry with Lionel Messi ‘is over’ Messi favourite for men’s Ballon d’Or with four Lionesses on women’s list Julian Alvarez proves Man City’s man for all occasions as the unlikely No 10

Shares of UK companies whose fortunes are tied to interest rates soared after data showed a softening in