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Netflix kills its cheapest plan without ads
Netflix kills its cheapest plan without ads
Netflix has got rid of its ‘Basic’ plan, the cheapest option to watch without ads. Until recently, Netflix had the option to pay £6.99 or $6.99 for its cheapest normal tier, which came with some restrictions including watching only in HD and on one device at a time. The company had already axed a similar offering in Canada. And now it has removed the option to join that plan in the US and UK. Instead, users will have to choose between watching with ads – which costs $6.99 in the US, or £4.99 in the UK – or paying the much higher price of $15.49 or £10.99 for the “standard” plan. People who already subscribed to the basic plan will be allowed to stay on it, so long as they make no changes to their subscription. But the offering will no longer be available to new users. Netflix had already hidden the option behind a button on its website, and had seemed to discourage people from taking it up. In an earnings call this week, in which Netflix also announcing surging subscription growth that suggests its crackdown on password sharing is working, the company’s co-CEO Greg Peters said that it was looking to “optimise” its plan structure. He said that the company wants “to give consumers access across a wide range”, and pointed to the lower “entry prices” on offer to customers. Those customers must watch ads if they wish to opt for the lower prices, however. Read More Netflix’s password sharing crackdown is going much better than people expected Stolen ChatGPT accounts for sale on the dark web Geothermal breakthrough uses oil drilling tech to tap renewable energy
1970-01-01 08:00
Netflix subscriber growth soars as password sharing crackdown continues to work
Netflix subscriber growth soars as password sharing crackdown continues to work
Netflix has seen its subscriber base grow rapidly – suggesting its crackdown on password sharing has gone even better than expected. The company has launched a range of schemes intended to encourage more people to sign up, amid slumping user numbers. They include a cheaper version of the streaming service with ads, but also a password sharing crackdown that proved controversial among users who characterised it as invasive or mean. It appears to have worked to encourage users to sign up, however. The company said in its latest results that it had added 5.9 million users, almost three times what analysts had expected. Netflix ended June with 238.4 million worldwide subscribers. Investors seemed unsatisfied, perhaps rattled by management commentary in a shareholder letter warning “quite a competitive battle” continuing to unfold against the backdrop of ongoing strikes by both the writers and actors union in the US that is already bogging down much of Hollywood and threatening to clog the pipelines feeding entertainment to streaming services. Netflix's stock price fell 4 per cent in Wednesday's extended trading. The decline also could have reflected some investor locking in profits that have accrued while the shares have climbed by more than 50 per cent so far this year. The second-quarter performance marked Netflix’s biggest spring —- traditionally the company's slowest stretch of growth — since gaining 10 million subscribers during the same period in 2020 under dramatically different market conditions. In 2020, people were still largely stuck at home and looking for ways to keep themselves entertained while governments around the world struggled to find a way to contain the spread of pandemic. Now, Netflix finds itself trying to bounce back from a growth slowdown amid stiff video streaming competition and inflationary pressures that have caused many households to clamp down on spending, especially on discretionary items such as entertainment. As an antidote, Netflix last year introduced a low-priced option that includes commercials and then began to block the rampant sharing of passwords that has enabled an estimated 100 million people worldwide to watch its TV series and films for free. Freeloading viewers are now being required to open their own accounts unless a subscriber with a standard or premium plan agrees to pay an $8 monthly surcharge to allow more people living in different households to watch. In its shareholder letter, management said the crackdown on password sharing is resulting in a “healthy conversion of borrower households into full paying Netflix memberships.” And Netflix still isn’t done tinkering. As part of Wednesday’s earnings release, Netflix also revealed it’s phasing out its cheapest ad-free plan – a service that costs $10 in the U.S. Existing subscribers already paying for this basic plan will be allowed to keep it. The shift appears designed to get more people to switch to the $7 monthly plan that includes commercials in hopes of boosting ad revenue or sign up for its $15.50 monthly standard plan or $20 monthly premium plan. “While we’ve made steady progress this year, we have more work to do to reaccelerate our growth,” Netflix management told shareholders in its letter. The pricing changes that have already been made helped Netflix boost its second-quarter revenue by 3% from the same time last year to $8.2 billon, falling below analyst forecasts. Netflix earned $1.49 billion during the period, compared with $1.44 billion last year. But earnings per share came in at $3.29 per share, eclipsing the average analyst estimate of $2.85 per share, according to FactSet. Netflix didn't delve into the potential fallout from the current walkout by in the U.S. by writers and actors. The dispute revolves revolve largely around the payment system used in video streaming and the rise of artificial intelligence technology threatening to exploit the work of humans and eventually replace them. Unlike traditional movie and TV studios in the U.S., Netflix has been able to keep feeding its entertainment pipeline with shows that it has been able to use to keep luring in and retaining subscribers. Additional reporting by AP Read More Stolen ChatGPT accounts for sale on the dark web Geothermal breakthrough uses oil drilling tech to tap renewable energy Solar panel tech breakthrough generates electricity from rain Stolen ChatGPT accounts for sale on the dark web Geothermal breakthrough uses oil drilling tech to tap renewable energy Solar panel tech breakthrough generates electricity from rain
1970-01-01 08:00
Fulham ready to bring Javier Pereira in to replace Saudi-bound Marco Silva
Fulham ready to bring Javier Pereira in to replace Saudi-bound Marco Silva
Fulham are planning to bring Javier Pereira back to Craven Cottage to replace Marco Silva as manager.
1970-01-01 08:00
Belarus Red Cross says it helped deport Ukrainian children to Belarus
Belarus Red Cross says it helped deport Ukrainian children to Belarus
The head of the Belarusian Red Cross has sparked an international outcry with his announcement that the organization is involved in the relocation of Ukrainian children from Russian-occupied areas to Belarus, a stark admission that potentially could make the group complicit in what Ukraine says is a war crime.
1970-01-01 08:00
3 Steelers who won't be on the roster after training camp
3 Steelers who won't be on the roster after training camp
As the Steelers look to make the leap in the 2023 season, these three players might not make it through the end of training camp with Pittsburgh.There are never not high hopes for the Pittsburgh Steelers based on the track record of head coach Mike Tomlin since he took over patrolling the sideli...
1970-01-01 08:00
Bruno Fernandes named new Manchester United captain
Bruno Fernandes named new Manchester United captain
Manchester United have confirmed that Bruno Fernandes is the new club captain heading into the 2023/24 season.
1970-01-01 08:00
Wife of Gilgo Beach murders suspect files for divorce
Wife of Gilgo Beach murders suspect files for divorce
Asa Ellerup's lawyer says her life has been "turned upside down" by Rex Heuermann's alleged crimes.
1970-01-01 08:00
Colts' New Alternate Uniforms Are Absolutely Terrible
Colts' New Alternate Uniforms Are Absolutely Terrible
Not great!
1970-01-01 08:00
US Worker Confidence Rebounds as Recession Fears Recede
US Worker Confidence Rebounds as Recession Fears Recede
After months of a steady drumbeat of recession warnings, US workers are seeing glimmers of hope. According to
1970-01-01 08:00
Rodrygo discusses Real Madrid's interest in Kylian Mbappe & Harry Kane
Rodrygo discusses Real Madrid's interest in Kylian Mbappe & Harry Kane
Real Madrid winger Rodrygo has talked about the club's pursuits of PSG forward Kylian Mbappe and Tottenham striker Harry Kane.
1970-01-01 08:00
Eric LeGrand, Rutgers Athletics announce multi-year partnership with alum's bourbon brand
Eric LeGrand, Rutgers Athletics announce multi-year partnership with alum's bourbon brand
Eric LeGrand spoke to FanSided on behalf of Eric LeGrand Kentucky Straight Bourbon Whiskey, the first spirits brand to have a partnership with Rutgers Athletics. Eric LeGrand Kentucky Straight Bourbon Whiskey will be available at the hospitality areas of SHI Stadium and Jersey Mike's Arena....
1970-01-01 08:00
Why George Washington Is History's Only Six-Star General
Why George Washington Is History's Only Six-Star General
Thanks to a law passed in 1976, our nation's first president—who died more than 200 years ago—is still the military's highest-ranking official.
1970-01-01 08:00
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