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The word predates social media.

The Demogorgon is much, much older than ’Stranger Things,’ or even ’Dungeons & Dragons.’

Pumpkin pie was actually born in Europe—until American colonists claimed it as their own in the late 18th century.

'Christmas creep' is getting stronger, with chocolate Santas popping up the second Halloween wraps. Here's why.

Elvis Presley’s fans are breathing life back into Graceland, the singer’s 120-acre Memphis estate that’s been preserved in

We’ve used the term ‘rat’ to refer to an informer since approximately 1910. But criminals have had many more names for snitches over the years.

Martha Stewart has spoken candidly about the all-consuming obsession people have with pumpkin spice during the fall. The cookbook author, 82, may indulge in a classic Thanksgiving dessert, but she’s not too keen on the taste of pumpkin in her coffee. During a recent appearance on Today, Stewart expressed her apprehension about adding the spice to every food and drink, like most people do during this time of year. “So, speaking of autumn - I would like you to weigh in on this, Martha,” host Al Roker told the Sports Illustrated Swimsuit model. “What say you on the pumpkin spice?” “In a pie, I love it. In anything else, I do not love it,” Stewart confessed. Roker agreed, and declared the overuse of pumpkin spice to be unnecessary. “The queen has spoken. By royal decree, get rid of the pumpkin spice,” the talk show host said. Roker first expressed his contempt for the spice in 2020, specifically calling out pumpkin spice lattes for being fake. “There’s no pumpkin in it. It’s chemicals, it’s artificial flavouring - just why?” he questioned. “OK, if you want it in your coffee, fine. But you start putting it in all these other things, it doesn’t taste good!” While Stewart didn’t reveal which foods she thinks should be free from pumpkin spice, she did express her disinterest in adding the flavour to a certain hot beverage. “I don’t like cappuccino with pumpkin spice in it, I just don’t,” she admitted. Some people may believe that the Food Network star’s distaste for pumpkin spice - in anything other than pie - is characteristic of an autumn cynic. However, Stewart is quite the opposite. Thanksgiving is in fact one of her favourite holidays, which is why she believes the Christmas season doesn’t begin until after the November holiday ends. When asked by Today achor Craig Melvin what it is about Thanksgiving that she loves so much, Stewart replied: “Well, I love holidays, you know that, and Thanksgiving is one of my favourites. “I do have gobblers in the poultry yard. I have 17 of them right now,” Stewart added, referring to the livestock she keeps on her farm in Bedford, New York – the property where she recently offered to host two lucky guests to stay ahead of the upcoming holiday. In partnership with Booking.com, Stewart is opening up her 150-acre home from 18 November to 19 November. For just $11.23, two individuals can enjoy a fall-inspired vacation in accordance with a special itinerary that includes a cottage tour and a “table setting and wreath-making demo with executive director of design, Kevin Sharkey.” “Thanksgiving has always been one of my favourite holidays to celebrate, which is why I’m excited to be Booking.com’s newest host and welcome guests to my Bedford farm for a Thanksgiving-inspired stay ahead of the big day,” Stewart said in the press release. “Every year, my Thanksgiving holiday prep begins weeks before hosting my family in Bedford, so I can’t wait to welcome the guests that book this experience to my fall-ready Tenant House on the farm and look forward to sharing my favourite Thanksgiving-inspired traditions during their stay,” she continued. Stewart’s home will be available for booking beginning 6 November at 12pm ET on Booking.com, on a first-come, first-serve basis. Read More Martha Stewart is inviting fans for pre-Thanksgiving stay at her farm in New York The best foods to forage in November and how to cook them Rachael Ray shares expert cooking advice for Thanksgiving dinner The best foods to forage in November and how to cook them Rachael Ray shares expert cooking advice for Thanksgiving dinner Long live British scran: Three classic dishes for autumn

They may not be as “precious” as diamonds or emeralds, but these scarce gems are just as valuable—if not more so.

The launch of a celebrity brand is both mundane and rousing. Though it’s rarely groundbreaking when a public figure announces their new entrepreneurial project, due to the sheer frequency of them, we’re almost pressured to add our opinion regardless. Conversations circulate, complimenting inventiveness and speculating failure – and we, as their around-the-clock audience, are enticed to pick a side because after all, it’s a part of pop culture, a phenomenon which relies on commentary. Most recently, Kylie Jenner, the 26-year-old reality star responsible for her $1bn eponymous beauty company Kylie Cosmetics, declared her next career move in the fashion industry with her own clothing line, Khy. And there’s been a lot of talk. The moniker being motivated by her childhood nickname, Khy presents a line of mod items priced reasonably. To create the clothing line, Kylie partnered with her mom, Kris Jenner, as well as the impressive investor duo Emma and Jens Grede, co-founders of numerous celebrity brands such as Skims, Good American, and Brady. Khy aims to bridge the gap between quality and affordability with versatile pieces priced low, but high enough to forego the assumption of cheap garb. Between a bundle of faux leather outerwear with a subtle air of raunchiness, to nylon basics meant for layering, the fashion muse, along with designers Nan Li and Emilia Pfohl from the Berlin-based brand Namilia, crafted the first drop, surpassing $1m in sales within the first hour on 1 November, per a People report. “For this line the main goal is to bring major fashion pieces, and work with these amazing designers and have it be accessible – having everything in this first drop be under $200 dollars was very important to me,” the innovator told Vogue writer Luke Leitch. In conversation with the Wall Street Journal Magazine for its “Innovator’s Issue” ahead of the line’s debut, Kylie revealed she intends to rotate in a myriad of guest creatives to collaborate with throughout the year, with new drops to come every couple of weeks. However, the overarching concept for each collection will reflect her personal wardrobe and taste – this first, “001”, blending edgy character with biker chic. Her intention is allegedly to provide consumers with options suitable for every mood, which means we shouldn’t expect all pleather moto all the time. For me, the beauty mogul’s new venture drove a discerning fact to the forefront of my mind – luminaries are never going to stop creating namesake brands due to their financial standing and privileged connections, no matter their industry expertise or lack thereof. And this certainly rings true for the Kardashian/Jenners, a family with a growing appetite for commercial businesses. Admittedly, I was frustrated by Kylie’s decision to be an architect of her own label, knowing there’s a torrent of independent designers out there who’ve been working on contemporary projects for years and aren’t as widely recognised. For smaller creators, increasing brand visibility is challenging, while celebrities automatically have a widespread presence. But does that mean we should shame Kylie for utilising the mass following she’s built to advertise her new brand? Can we even compare the work of autonomous creatives to that of public figures? No. Because celebrities will inevitably take advantage of their notoriety, we need to be careful with how we talk about their business ventures, ensuring we aren’t lending fruitless attention to irrelevant points, unnecessarily boasting them or prematurely bashing them. According to Mosha Lundström Halbert, a fashion news writer and founder of “Newsfash,” an innovative media company, just as we can’t put celebrity clothing brands into the same category as renowned fashion houses like Gucci or Balenciaga, we can’t compare them to smaller designers who started their career in school. The industry presents us with a platter of concepts, and they shouldn’t be grouped all-together. “Just because something is fashion, just because a company creates clothing doesn’t mean that it’s a fashion brand,” Halbert told The Independent. “My expectations for brands that celebrities come out with are very different than how I look at a brand by a designer who has either come out of a fashion school or worked in the industry.” “I think we can’t lump everything together just because they’re all creating clothing and accessories. I don’t see this as in competition with other established fashion brands, especially when you look at the price point and how many brands are already on the market,” she continued. “Small designers need to be focusing on their own work and not... worrying about what Kylie Jenner is doing. Like, there is completely different lanes.” The target audience for an independent designer isn’t the same for a celebrity creator. Famed figures, like Kylie, with millions of followers, are hoping the mass of people who show a dedicated intrigue in their personal style, reccomendations, and taste will want to purchase clothing with their name on it. “The most important thing to understand is that celebrity launches stand for ‘launches for the masses’. Whereas, most small designers have their niche audiences that are more community-driven,” Bernard Garby, a popular fashion news TikToker, pointed out. As someone who works on the commercial side of luxury goods, Garby reiterated to The Independent that there are different markets underneath the vast umbrella of fashion. “They are two complete opposite markets with two absolutely different target audiences. Therefore, my advice to smaller brands is to focus less on competition and focus more on growing their communities and developing their loyalty because that is their key to success,” he said. “If you’re a small designer with big commercial dreams, in fact, watch those celebrities and look at how they commercially approach and navigate their launch and get inspired by their work and see if there is anything you can adapt to your own business from their strategy,” Garby added. Whether we should speculate the success or failure of Kylie’s clothing venture, it’s too early, even though the reported sales so far suggest a favourable outcome. But there are a few factors that support both sides – the first being her unique selling point. At 17, Kylie capatilised on her love of makeup, noticing a need for matching lip liners and lipsticks as a frustrated consumer herself. During this time, she was also vocal about feeling insecure concerning the size of her lips, constantly overlining them before she got temporary filler in 2015. Therefore, the decision to outset a makeup brand was motivated by her identity. Her first product – a selection of lip kit duos – catalysed her entire empire. In Garby’s opinion, Kylie’s first company was “organic”. When we look at the streamline of successful businesses born from the Kardashian/Jenner family – Skims, Good American, Poosh – all were built based off an “organic” or intimate selling point. For Kim, making shapewear sexy reflected her longstanding sentiment of being unafraid to wear what you need to, to feel comfortable and confident in your figure. For Khloe, someone who’s spoken candidly about battling body insecurities amid public scrutiny, Good American focuses on size inclusivity, wanting to represent and empower women with a range of different body shapes. And Kourtney, the sister who’s avowed her love for wellness openly, invented Poosh, a “modern guide to living your best life,” according to her. “Looking at the Kardashians, it’s actually really interesting. They’ve tried a lot of businesses that haven’t panned out,” Halbert remarked. Between Dash, the family’s retail chain born in Calabasas which eventually closed in 2018, to “The Kardashian Kard,” a prepaid MasterCard debit card, the ravenous reality bunch weren’t always triumphant in their enterprises. So, if having an intimate devotion or being established in a particular niche has proven to help Kardashian brands prosper in the past, does this mean it won’t be long before Khy goes under? Speaking to Vogue, Kylie pointed to the personal anecdote which drove her to create Khy, ensuring consumers understand this venture isn’t all that arbitrary. Like so many, Kylie was a “Tumblr girl” during her teen years, drafting mood boards to mirror her current obsessions. Dubbed “Kalifornia Klasss,” the adolescent used the platform to realise herself then and the woman she’d become. She was “King Kylie,” and Khy has every bit to do with that persona. “It is really significant. King Kylie for me was less about what I was wearing, and more about how I felt in that era. I just felt confident, free, and I didn’t care what anyone said,” she said. “I think that there’s a lot of power in that and I’m definitely channeling my King Kylie energy this year.” Aside from having a unique selling point, Garby noted how pertinent product quality is, especially inside a competitive market. A celebrity can be a known fashion muse, model, or aspiring designer, but a brand will never truly thrive if the quality of the product is poor. “Establishment can help you drive awareness - but in the end - it comes down to the actual product that they try to sell,” Garby noted. Based on the current selection of faux leather items, made from thermoplastic polyme, which can take up to 500 years to decompose, can emit toxic chemicals once discarded, and have the potential to shed microplastics while being used, per a Nomomente analysis, I personally don’t see how Khy differs from other designs already out there, with the cropped leather jacket and strapless midi dress seemingly familiar to what you see priced similarly at Zara. Nevertheless, Kylie’s not alone, being backed by Emma and Jens Grede, the all-too-competent pair who are already responsible for the continued achievement of other Kardashian brands. Emma, who grew up in London, co-founded Good American with Khloe, and Safely, Kris Jenner’s line of natural cleaning products. Meanwhile, Jens, originally from Sweden, partnered with Kim as a co-founder of Skims, driving the company value up to $4bn in the years since it’s initial launch, according to The New York Times. As of now, details on Khy’s subsequent drop, “002”, remain under wraps as an omnipresence of anticipation looms over an eager audience waiting to see what the brand will offer next. While we can only really judge Khy off of personal style preference, quality, and fit, time will tell whether it’s just another celebrity brand doomed to fail or whether “King Kylie” will irrevocably shape understated luxury and fashion fads to come. The Independent has contacted Kylie’s representatives for comment. Read More Kylie Jenner says she and Travis Scott are doing ‘best job’ they can as co-parents Former Vogue editor Carine Roitfeld says ‘no one’ wanted to dress Kim Kardashian Why does Philadelphia Eagles player AJ Brown wear pink shoes? Former Vogue editor Carine Roitfeld says ‘no one’ wanted to dress Kim Kardashian Why does Philadelphia Eagles player AJ Brown wear pink shoes? Fast fashion retailer ASOS struggles to engage consumers as company losses balloon

In fashion, there are no rules. And now, the very same motto is seemingly spreading to skincare, as Dior unveils a brand new line of skincare and fragrance... For babies. The fashion house announced the news on its social media channels, with a string of posts showcasing the five new products. This includes La Mousse Très Fondante foaming cleanser ($95), Le Lait Très Tendre moisturising milk ($115) and L'Eau Très Fraîche cleanser ($95). There are also two scented alcohol-free waters at $230 each, created by Dior’s famed perfume director Francis Kurkdjian – the man behind Baccarat Rouge 540. The scents are said to be reminiscent of "sweet childhood memories with light notes of fruit, pillowy cotton and velvety petal." "I think this is what’s missing the most in this market there’s a minority of brands making them for the little ones," one fan gushed, while another added: "Okay, but I need the bunny as well. The fashion house described the collection as "an ode to the first steps and emotions of little ones, which echoes the Baby Dior ready-to-wear creations. A constellation of skincare products for babies and children accompanies Bonne Étoile, the Baby Dior scented water." They continued: "Baby Dior scented water and skincare are a gentle reminder of sweet memories of early childhood, enveloping baby’s every waking moment in softness." How to join the indy100's free WhatsApp channel Sign up for our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Amazon Music has announced new Christmas music from Sam Ryder, Anne-Marie and Jorja Smith to tie in with their new Amazon Prime Original movie 'Your Christmas or Mine 2', which is due out on 8 December.

The Prince of Wales strikes a note of optimism as he reveals the winners of his annual Earthshot Prize.