Hollywood AI backlash: What striking writers and actors fear about tech replacing roles
Hollywood’s actors and writers have both gone on strike for the first time since 1960 to protest against a number of decisions by major studios that include not just job cuts but also a potentially unsettling future in which they could be replaced by artificial intelligence. The leaders of SAG-AFTRA, the Hollywood union representing 160,000 television and movie actors, went on strike on Thursday, joining the industry’s screenwriters who have already been picketing for over 70 days. Among the many issues flagged by both the writers and actors in the protests has been how generative AI tools could replace their roles in the industry. Over the last decade, AI has found several uses in the movie and television industry, from de-aging actors, analysing patterns and behaviours of viewers on streaming platforms, bringing back the voices of late actors and even helping stitch together entire movie trailers. One of the proposals, as explained by SAG-AFTRA’s national executive director and chief negotiator Duncan Crabtree-Ireland, feels like it is straight out of dystopian science fiction series Black Mirror. During a press conference on Thursday, Mr Crabtree-Ireland alleged that a proposal from Hollywood studios was to use “groundbreaking AI” to scan background performers and only offer them a day’s pay while the companies get to own the scans and use them for any project they want. “This ‘groundbreaking’ AI proposal that they gave us yesterday, they proposed that our background performers should be able to be scanned, get one day’s pay, and their companies should own that scan, their image, their likeness and should be able to use it for the rest of eternity on any project they want, with no consent and no compensation,” the executive said. “If you think that’s a groundbreaking proposal, I suggest you think again,” Mr Crabtree-Ireland said. A statement from the Alliance of Motion Picture and Television Producers (AMPTP), that represents the studios, claims the “groundbreaking AI” proposal “protects actors’ digital likenesses for SAG-AFTRA members”. “We are being victimized by a very greedy enterprise... The entire business model has been changed by streaming and AI If we don’t stand tall right now, we are all going to be in jeopardy,” the actors’ guild president Fran Drescher said on Thursday. Follow along here for real-time updates on the SAG-AFTRA strike Writers who have already been protesting since May have also sought assurances from studios that their jobs would not be threatened by AI. With the steady rise of online streaming services looking to rack up user subscriptions by churning out endless amounts of digital content, writers on strike have sought new pay structures, guaranteed periods of work as well as better discussions on the limits of AI use. Members of the Writers Guild of America (WGA) shared concerns that producers may seek to use AI to write scripts or at least use the technology to complete unfinished screenplays, and have also urged production houses to agree to safeguards around its usage. Screenwriters fear AI could be used to churn out a rough first draft with a few simple prompts and writers may then be hired after this initial step to punch such drafts up – albeit at a lower pay rate. Without further dialogue with studios, writers have raised concerns there could be a number of new ways that AI could be used to craft outlines for stories, fill in scenes and even come up with mock-up drafts. “There are ways it can be useful. But too many people are using it against us and using it to create mediocrity. They’re also in violation of copyright. They’re also plagiarizing,” Michael Winship, president of the WGA East, said in May. With these risks in mind, the WGA seeks more safeguards on how AI can be applied to the screenwriting process. Read More Hollywood actors and writers strike after ‘disgusting’ studios turn down deal. Here’s what it means for you Hollywood in historic shutdown as actors union joins writers strike: ‘The eyes of the world are upon us’ Cast of Oppenheimer walk out of UK premiere ahead of actors’ strike announcement What happens next as striking actors send Hollywood into meltdown? Issa Rae and Jamie Lee Curtis lead A-listers voicing support for actors strike Hollywood in historic shutdown as actors union joins writers strike
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England’s Ella Toone chasing winning feeling after Euro 2022 ‘pinch-me moment’
Ella Toone says her superb goal helping England triumph in the Euro 2022 final is “still a pinch-me moment” – and the kind of feeling she wants more of as she heads into her first World Cup nearly a year on. Substitute Toone opened the scoring in the Wembley showdown against Germany with a wonderful lofted effort en route to the 2-1 victory that gave the Lionesses their first ever major trophy. The 23-year-old Manchester United midfielder told the PA news agency: “It’s still a pinch-me moment – I still sometimes don’t think it’s sunk in. “But the best feeling I’ve had in football, and one that I want to make sure I have over and over again. “I’ve had that feeling of what winning is like and I definitely want to make sure that throughout my career I make sure I win more trophies.” Toone is now preparing for the World Cup in Australia and New Zealand that gets under way next Thursday, with Sarina Wiegman’s team opening their campaign two days later by facing Haiti in Brisbane. Having come off the bench in each match during the Euros – most often for Fran Kirby, who has been ruled out of the World Cup by a knee injury – Toone has started 10 of 12 England fixtures since, and been a key member of a United outfit that achieved club-best finishes as runners-up in the Women’s Super League and FA Cup. On her potential role at this tournament, Toone said: “I’m not putting too much pressure on myself and I’ll make sure whatever role Sarina asks of me I give 100 per cent, whether that’s starting or coming off the bench, I’ll make sure I’m ready for that. “I think since the Euros I’ve just wanted to keep improving as a player and keep working hard. “I know I have a lot of stuff that I need to keep working hard on, but I’m definitely ready to get out onto the world stage. It’s something I’ve dreamed of as a little girl, so I need to make sure I enjoy every minute of it.” Somebody Toone has had alongside her for the highs of the past year at international and club level, and many experiences prior to that, is Alessia Russo, the player she describes as her “best friend”. I'm definitely ready to get out onto the world stage. It's something I've dreamed of as a little girl. Ella Toone Striker Russo, another effective England substitute last summer that has been a regular starter since, is no longer Toone’s United team-mate, having left to join Arsenal earlier this month. Regarding Russo’s departure from United, Toone said: “I think for both of us our focus is on the World Cup and stepping out there together, hopefully playing there together. “It is what it is. It’s football and people move on. No matter what, I know we will be friends for life. Whatever Alessia does I want her to do the best in.” The pair have known each other for some time, with Toone saying: “We started our journeys off aged 14 at England camps, we went through all the age groups together, and then we stepped out at the Euros together and won that. “We lived together for a bit, it was more in Covid times. We couldn’t get rid of each other! “It makes it 100 per cent better – not many people can say they’ve achieved some of the best things in life with their best friends. “So it’s definitely been nice to share all those special memories together, and to see where we were and where we’re at now and what we’ve achieved is amazing.” After starting their bid for World Cup glory with the Haiti match, England – also without skipper Leah Williamson and Beth Mead at the tournament due to ACL injuries – will face Denmark and then China in Group D. “I think for us it’s going out there, inspiring the next generation and making the nation proud,” Toone said. “We know we have a big target on our backs after the summer but we thrive off that pressure and we’ll just make sure we go out there, enjoy ourselves and believe in ourselves and see what happens.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Novak Djokovic looks to hold off new generation on men’s semi-final day Ireland’s Kathryn Dane happy to ‘see all the light’ after recovering from stroke England seamer Ollie Robinson says he is ‘100 per cent fit’ for fourth Test
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