Why Wrexham’s celebrity owners and lavish spending must be the exception not the norm
As the new League Two season got underway last month, the bookmakers were clear in their opinion; Wrexham were the favourites. The team to beat. Eight games in, Phil Parkinson’s side sit fourth– just three points off table-toppers Gillingham – having won four and drawn three since their opening-day defeat to MK Dons. Two places above them in second is Notts County, Wrexham’s promotion rivals from last season who have also made an impressive start back to life in the Football League. Notts County, like Wrexham, were one of the early season favourites for the title despite this being their first season back in the fourth tier since 2019. While it may come as no surprise that two teams littered with Football League talent have taken little time to acclimatise to England’s fourth tier, it does point to a stark financial inequality that is beginning to emerge at the base of the Football League. In the case of Wrexham, Ryan Reynolds and Rob McElhenney may not be throwing around cash in such a carefree manner as their American counterpart, Todd Boehly, in the Premier League at Chelsea, but they certainly aren’t spending prudently either. The club’s financial records for their promotion-winning season aren’t yet available, but the records from the season prior paint a clear picture of the new owners’ willingness to part ways with cash in their bid for promotion. £1.2m spent on transfers and agents – up from just £10,000 the year before – alongside a 294 per cent increase in football costs and losses of £2.9m which far outweighed the average net loss for a club in the National League, which sits around £1.1m according to Deloitte’s Annual Review of Football Finance. Some of that can be explained by the owner’s purchase of the freehold for the stadium and their 404 per cent increase in revenue – up to nearly £6m – but, regardless, the picture is as clear as ever. The big spenders rise to the top. One of last season’s big revenue drivers is expected to be Welcome to Wrexham, the hugely popular fly-on-the-wall documentary. The second season airs this week, showcasing the club’s second full season under their new owners, a campaign which ultimately concluded in Wrexham’s promotion back to the Football League for the first time since 2008. The show has attracted eyeballs and acclaim for its presentation of a football club at the heart of its community, and rightly so. In the second episode of the new series, for example, the story follows a young 17-year-old autistic fan, Millie Tipping, who strikes up a heartwarming relationship with star striker Paul Mullin whose own son, Albi, shares the same disorder. That focus on the community is an uplifting thread that runs throughout the documentary. But it’s also no wonder when the alternative is confronting the fact that Wrexham seem intent on financially bulldozing the lower leagues with boatloads of cash and hefty wage bills. After all, there were no other clubs in the National League last year whose kits were adorned with the sponsorship money of a social media giant like TikTok. No other teams in England’s fifth tier who could ring up and tempt a former England international goalkeeper out of retirement to help secure promotion. This year, their squad has been boosted – yet again – by the arrival of talent from higher divisions in the form of Will Boyle, George Evans and James McLean, the latter a £250,000 signing from Wigan Athletic reported to be on “championship wages”. When added to a squad that had already picked off supreme talents from the leagues above when the Welsh side were still in the National League, it’s clear to see why the bookmakers had them right at the top of their odds sheet. Money talks. They are not the only ones following this path in League Two. Salford City were the poster boy for big spending when they first reached the division under the ‘Class of 92’ ownership group. Stockport County too, who pipped Wrexham to promotion in the documentary’s first season, have spent handsomely, bringing Nick Powell to the club after he left Stoke City in the summer. But as Wrexham’s documentary hits TV screens, it should be the big spending of Reynolds and McElhenney that is put under the microscope. The celebrity status and goodwill garnered from the documentary should not distract from the vast spending that could dramatically alter the lower league landscape. Their openness with the fanbase and their effect on the local community is to be celebrated. One only has to look into the shenanigans at Southend United and Scunthorpe Town to realise stable ownership is far from guaranteed. However, look beyond that and their on-field strategy – fueled by rocketing sponsorship income and aggressive spending – is creating an unwanted blueprint. Succeeding in the Premier League has long been dictated by an owner’s willingness to spend. Football must now avoid a world where big-name owners, vast sponsorship deals and the same ability to spend are the only ways to journey up the football pyramid. Read More Welcome to Wrexham: The seasons we never got to see behind the scenes Welcome to Wrexham: Best sporting moments from season one Welcome to Wrexham: Best moments to look out for in season two Wrexham’s legendary goalkeeper Ben Foster in profile Wrexham’s star striker ‘Super’ Paul Mullin in profile Ben Foster: Retired keeper set to star in Welcome to Wrexham season 2
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Brand’s YouTube account, which has 6.6 million subscribers, has been suspended from YouTube’s Partner account “following serious allegations against the creator”, meaning the channel is no longer able to make money from advertising on the platform. In a statement, YouTube said the decision applied to all channels that may be “owned or operated” by Brand, adding: “If a creator’s off-platform behaviour harms our users, employees or ecosystem, we take action to protect the community.” The news comes after the remaining shows of Brand’s Bipolarisation tour were postponed and the Metropolitan Police said they had received a report of an alleged sexual assault in the wake of media allegations about the comedian and actor. A BBC spokesperson said: “The BBC does not ban or remove content when it is a matter of public record, unless we have justification for doing so. “There is limited content featuring Russell Brand on iPlayer and Sounds. 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The letters also requested updates on the investigation being conducted by Banijay UK, which bought Endemol, the company commissioned by Channel 4 to produce the Big Brother spin-off shows Brand hosted, into his behaviour while he was working on their programmes. She added: “We urge both the BBC and Channel 4 to do everything possible not only to ensure that employees, contributors and suppliers feel safe at work, but also create an environment whereby people can speak out when procedures are breached.” Meanwhile, TikTok’s director of Government relations, Theo Bertram, was asked whether Brand could monetise his posts on the video sharing platform, where he has 2.3 million followers. Dame Caroline also asked “what the platform is doing to ensure that creators are not able to use the platform to undermine the welfare of victims of inappropriate and potentially illegal behaviour”. Brand still has a presence on video platform Rumble, where his channel has 1.4 million followers and he hosts a weekly live show at 5pm BST, but there was no new episode on Monday. His most recent video on Rumble is the short clip from Friday when he denied the allegations against him, which were published the following day. His Rumble channel description reads: “Everybody knows that the old ideas won’t help us. Religion is dead. Capitalism is dead. Communism is dead. Where will the answers of the next century lie? Particularly, when we’re facing a mental health epidemic and ecological meltdown.” He also has a dedicated subscribers’ area on the online community platform Locals, where members can sign up for a minimum 60 US dollars (£48) a year – or enter a higher amount if they wish to donate more – in order to access special bonus content from Brand, as well as the opportunity to interact with him directly. Brand has been accused of rape, assault and emotional abuse between 2006 and 2013, when he was at the height of his fame and working for the BBC, Channel 4 and starring in Hollywood films, following a joint investigation by The Times, Sunday Times and Channel 4’s Dispatches. He has strongly denied the allegations, which also include claims of controlling, abusive and predatory behaviour. His YouTube channel includes coverage of news stories, including alleged misinformation surrounding the Covid-19 pandemic and being an outspoken sceptic of the vaccine. Last year, one of his videos was taken down on YouTube over the site’s policy on Covid-19 disinformation, which prompted Brand to move his channel to Rumble. On Tuesday, The Times reported that several other women have since come forward with fresh claims about Brand. One woman, using the fake name Lisa, told the paper the comedian had sung about Soham killer Ian Huntley during a consensual sexual encounter in 2008. 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