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Britain’s watchdog overseeing corporate marketing claims says it’s aware of a number of companies making false green statements

“In hindsight, you would always do things differently,” said Eddie Howe. In hindsight, there is relatively little Newcastle would change about his 21-month reign. Yet for United fans of a certain vintage, Sunday’s 2-1 loss to Liverpool may have had echoes of the 4-3 defeat in 1996, a great game whose greatness can only be appreciated by one side, with the other left to reflect on the possible cost. It is a point of the season where perceptions alter swiftly. If Newcastle produced the outstanding performance of the opening weekend, thrashing Aston Villa 5-1, suggesting they may be the second best team in the country, two weeks later they find themselves level on points with Wolves and in the bottom half of the table. Newcastle, who only lost one of their first 22 league games last season, have been beaten in two of the first three now. The alternative perspective is to note that they lost the same two fixtures – Manchester City away and Liverpool at home – last season, when they also beat Villa by four goals. Arguably no one had a harder group of their first three games (or four, given they visit Brighton next). In their different ways, City and Liverpool represent the barometers of progress for Newcastle – Pep Guardiola’s side because they are the ultimate, Jurgen Klopp’s side because Newcastle lost twice to them last season – and these results imply there has been insufficient progress to defeat either. The manner of the results, however, ought to irritate a manager, even one – in public, anyway – who is as mild-mannered and measured as Howe. There were two types of missed opportunity: at the Etihad Stadium because City were exhausted, three days after the Super Cup, and at St James’ Park because Liverpool were a man down for an hour, a goal behind for almost as long. In each case, a hard-running Newcastle team failed to make a physical advantage count. They were too timid in Manchester, registering a lone shot on target. They were twice inches from a second goal against Liverpool but still lost their way in the second half; a difficulty breaking down a deep, disciplined 4-4-1 formation prompted the thought that Newcastle may regret missing out on James Maddison, the kind of creator they do not possess. Howe’s blueprint worked spectacularly well last season. The amendment to it this year seems simply to entail more of the same. And yet that created an issue itself. In all three games so far, Anthony Gordon has come off for Harvey Barnes. It speaks to a strategy, to exhaust right-backs with one high-speed runner and then replace him with another. It worked perfectly against Villa, with Barnes coming off the bench to score and assist. It was necessitated at City, with Gordon on the brink of a red card when he went off. Arguably, though, it backfired against Liverpool: Gordon was the game’s outstanding player and Trent Alexander-Arnold presumably relieved to see his fellow Scouser depart. Gordon and Barnes may have a job-share, but it doesn’t mean they have to share the minutes every match. As Klopp’s changes made Liverpool better, Howe’s made Newcastle worse. It highlights a wider issue: Newcastle needed more players, now possess greater strength in depth and Howe has to rotate more. But he also needs to know when not to change: nor did Newcastle benefit from removing Joelinton and Sandro Tonali on Sunday. Meanwhile, Bruno Guimaraes, who has been below par at the start of the campaign, stayed on and gave the ball away for Darwin Nunez’s winner. If substitutions for the sake of it scarcely worked, Newcastle face the challenge of keeping the same chemistry from different combinations of players, particularly when the Champions League starts. And if Newcastle seemed to have covered most bases in their summer recruitment drive, the one gap appeared to be at centre-back, where there was a lack of quality alternatives to Fabian Schar and Sven Botman. And then the Dutchman limped off against Liverpool. No team conceded fewer Premier League goals last year than Newcastle, yet it will be hard to be as frugal with a combination of Schar and either Dan Burn or Jamaal Lascelles; indeed, perhaps Burn could have done better for Nunez’s decider. Their defensive additions this summer have been youthful full-backs, in Lewis Hall and Tino Livramento. Now a club with only two clean sheets in 23 games must determine whether, and if they can afford, to pursue a central defender now. All of which brings a shift in feel after the euphoria the evisceration of Villa generated. Newcastle’s recent failings have come within the context of vast, swift improvement: too unambitious against City, not streetwise enough against Liverpool, not seizing the moment in either game. They can note the precedent from last season, when they were condemned to defeat in injury-time by Liverpool and responded with a 17-game unbeaten run. They have a better pool of players now but they may need better decisions, on and off the pitch, than those taken in the last two matches. Read More Eddie Howe reacts to Newcastle’s dramatic defeat by Liverpool Nunez provides a rescue act and a reminder when Liverpool needed it most Newcastle vs Liverpool LIVE: Premier League result and reaction

Imposter syndrome isn’t a disease, but it can do real damage to our confidence and self-esteem if it’s goes unchecked. And while it’s often associated with women, men can experience it too – as recently highlighted. Speaking on BBC Radio 4’s Last Word recently, Mike Parkinson revealed that his father, Sir Michael Parkinson – who died aged 88 earlier this month – dealt with “imposter syndrome” and “was wracked with self-doubt”. He went on to say that the well loved late chat show host, who interviewed the likes of Victoria and David Beckham and Muhammad Ali during his career, “didn’t have as much self-confidence as he appeared to have on TV”. The director also said that despite his father’s obvious success, he was “still very class ridden” and “very insecure”. These words will no doubt strike a chord with many. Here’s a closer look and imposter syndrome and what men can do to help manage it. What is imposter syndrome? “Impostor syndrome is not a mental illness. It is rather a term applied to the internal psychological experience of feeling like a fraud in a particular area in your life, despite evidence of success or external validation,” says Dr Jon van Niekerk, group clinical director at Cygnet Health Care. It is also a myth that men do not suffer from impostor syndrome... “It might come as a surprise to some, but it is fairly common experience, with 70% of people having at least one episode at some point,” he adds. “It is also a myth that men do not suffer from impostor syndrome. In fact, research has shown that if surveys are anonymous, there are similar levels of these symptoms between men and women. The difference is that men can find it more difficult to talk about these feelings.” What signs might they experience? Dr Elena Touroni, consultant psychologist and co-founder of The Chelsea Psychology Clinic, believes at its core, imposter syndrome is associated with “feelings of self-doubt sparking fears of being ‘exposed’ as a fraud, or diminishing genuine achievements and attributing them to luck rather than skill”. She adds: “On the surface, these internal battles might manifest as overworking to prove one’s worth, delaying tasks due to fear of imperfection, or an unending quest for validation.” As a result, van Niekerk says men could “compensate by overworking to achieve impossible standards they set themselves. Many people that have impostor syndrome are ‘overachievers’ and their personal and family life suffers. “Some people also self-sabotage their relationships, as they do not believe the deserve affection from others,” he adds. “If not managed well, it can ultimately lead to burnout and more severe mental health issues, like depression and anxiety.” What are the possible causes?There are various factors that play a role in imposter syndrome, especially as people may have different triggers for these feelings, and in different areas of their lives. “These feelings and beliefs can often be traced back to schemas – mental blueprints formed by our early experiences,” says Touroni. “These schemas shape our perception of ourselves, the world, and our place in it. When early experiences involve neglect, abandonment or overly critical parents/caregivers, it can lead to a lasting belief of not being ‘good enough’.” How can men overcome imposter syndrome? Reflecting on your strengths and positive past experiences is often a great place to start. “It is important to not just accept self-defeating thoughts. If you experience these thoughts, it is important to note them and remind yourself of why you are in a particular position, and what past accomplishments you have had,” says van Niekerk. “Once you open up, you will be surprised how many people struggle with similar thoughts. Usually, these settle down once you have been in a particular role for some time, but if they impact on you pursuing your goals or your relationships, it might be helpful to speak to a therapist.” Touroni adds: “Imposter feelings tend to run deep. But, with dedication and the right support, they can be challenged and changed. A therapist can help you unearth the origins of these beliefs, challenge their accuracy, and cultivate healthier, more empowering perspectives and coping mechanisms.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live 8 of the coolest plants for shady gardens This is how stress affects different parts of the body Curls feeling frazzled? 6 ways to repair summer hair damage

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