Elon Musk just revealed that Twitter is losing money fast thanks to advertising drop
On Saturday (July 15), Elon Musk revealed that Twitter is struggling with a “heavy debt load” due to advertising revenue dropping 50 per cent. Responding to a user seemingly giving financial business advice to Musk, the billionaire replied explaining that the company is “still in negative cash flow, due to ~50 per cent drop in advertising revenue plus heavy debt load. Need to reach positive cash flow before we have the luxury of anything else.” Back in April, Musk had said Twitter was “roughly breaking even,” as most of its advertisers had returned. However, a New York Times report in early June found that Twitter’s revenue from US advertising was down 59 per cent from the previous year. Since taking over Twitter in October last year, Musk has faced constant scrutiny for his business decisions, cutting roughly 75 per cent of its workforce almost immediately, as well as reinstating users who were previously banned for breaking terms of service. Sign up to our free Indy100 weekly newsletter In May, Musk hired a new CEO, Linda Yaccarino, an ex-NBCUniversal advertising executive. The new hire was supposed to signal a fresh start for the platform under Musk’s ownership, but it clearly hasn’t worked in bringing previous advertisers back. Twitter has also caused new upset by imposing ‘rate limits’ on how many tweets users can view a day. At the time, Musk had said the restrictions were required to “address extreme levels of data scraping & system manipulation”. Another challenge that faces Twitter is Meta’s Threads, the new app it launched this week to compete with Twitter. Meta saw over 100 million users sign up in the first two weeks, but is yet to allow advertisers to host on the platform, despite interest. In response, Twitter threatened legal action, with Twitter’s attorney, Alex Spiro, accusing Meta for unlawfully using trade secrets and other intellectual property to create a “copycat” app. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
1970-01-01 08:00
What happens to your body at temperatures above 122F? US braces for record highs
Meteorologists predict that Las Vegas' all-time high temperature of 117 degrees Fahrenheit may surpass on Sunday, July 16
1970-01-01 08:00
Ilkay Gundogan reveals why he chose to join Barcelona
Ilkay Gundogan speaks about what motivated him to join Barcelona.
1970-01-01 08:00
Iran's morality police return to streets after protests in a new campaign to impose Islamic dress
Iranian police have announced a new campaign to force women to wear the Islamic headscarf
1970-01-01 08:00
What caused the Louisiana chemical plant explosion? Facility engulfed in flames, residents forced into shelter-in-place order
Dramatic footage captured the moment a massive mushrooming plume of smoke and flames engulfed the plant, sending shockwaves through the community
1970-01-01 08:00
Did Nicole Kidman choose her outfit for viral Vanity Fair cover? Star addresses controversial Miu Miu micro skirt choice
The Miu Miu micro mini skirt comes with a price tag of approximately $950 for the shortest version, while a longer variant can cost around $1,150
1970-01-01 08:00
Is Anurag Chandra eligible for parole? California man who killed three teens over doorbell prank sentenced to life
Anurag Chandra faces three counts of murder, three counts of attempted murder, as well as a special circumstance allegation of multiple murders
1970-01-01 08:00
Russia has 'sufficient stockpile' of cluster bombs, says Putin, as Ukraine gets US cluster bombs
Russian President Vladimir Putin said in an interview published Sunday that Russia had a “sufficient stockpile” of cluster munitions, warning that Russia “reserves the right to take reciprocal action” if Ukraine uses the controversial weapons
1970-01-01 08:00
Did Rex Heuermann admit to burying bodies in his backyard? Neighbors once thought Gilgo Beach murders suspect was 'building coffins'
Rex Heuermann's house in Massapequa Park aroused suspicion due to its run-down nature despite his work as an architect
1970-01-01 08:00
Putin says Russia has stockpiled cluster bombs and will use them in Ukraine if it has to
MOSCOW President Vladimir Putin said Russia had a "sufficient stockpile" of cluster bombs and reserved the right to
1970-01-01 08:00
Thousands evacuated as Spanish island wildfire out of control
At least 4,000 people have been evacuated as a forest fire burned out of control on the Spanish
1970-01-01 08:00
Who is Peter Kentes? Madonna’s old flame says singer will 'conquer' illness, cannot see her 'ever slowing down'
Peter Kentes shared pictures of Madonna when she was 19 to prove she was a tough cookie
1970-01-01 08:00
