How to win new fans for a growing sport and rival racing championship
This has already been a huge summer of British sport, with more still to come. There’s the ongoing Women’s World Cup, for starters, with England among the contenders. There has already been Wimbledon, The Open has just finished and the Ashes’ fifth Test is now underway. But amid all this, there’s a world championship to be won right in the heart of London: the final races of season nine in Formula E, the all-electric motor racing series which culminates at the end of July. Ahead of a milestone campaign next year, the championship is still in growth mode, attracting fans and redefining itself in terms of on-track action, with alterations made across the board in terms of the racing on show, the coverage across the season and, importantly, the visibility in the lead-up to the showpiece event. This week, that means much of the capital city has been exposed to events and takeovers featuring electric cars, racing drivers and brands all associated with the teams and championships itself, raising awareness, interest and – hopefully – longer-term following of a credible, exciting championship. Achieving such awareness on a weekend where so much is happening elsewhere in sport – not least of all the Belgian Grand Prix in F1, the established powerhouse of motor racing – might not seem the easiest task, but FE has its own loyal following already and regularly sells out its races around the world. Back in January at the season opener, 40,000 packed into Mexico City’s famed Autodromo and, across Saturday 29 and Sunday 30 this weekend, the same number will visit ExCel London to watch the team and driver titles handed out – the latter quite possibly to a British driver on home soil, with Jake Dennis leading the standings. This year, Formula E has brought a brand new third-generation (Gen3) EV to the track, added another new city in Tokyo for next season and broken speed records on a consistent basis, while the profile of the 11 teams involved is impressive even to those with a casual knowledge of car manufacturers: they include Porsche, Maserati, Jaguar, NIO and Nissan, the latter of which staged a midweek takeover of Covent Garden, one of central London’s most well-known and busy locations. As Nissan’s driver Sacha Fenestraz told The Independent, the racing-specific alterations have made it a much more exciting affair for spectators, with the cars hitting speeds of up to 275km/h this season. “It’s a huge change. We’re up to 350kw [of energy], before it was 250 so you were quite limited. The championship is growing a lot, the car is more tricky to drive, it’s lighter and quicker and we have more power. It’s a big step forward in terms of racing which is a lot more interesting, a lot more fights on track. It’s been a great step to Gen3,” he said. In terms of his own year on-track, the Annecy-born rookie has been impressive in spells, particularly in qualifying, notching up his own milestones including his first points, pole position and top-five finishes. A decent showing in London could yet see him finish in the top ten for the campaign, though one of his drivers he’ll need to overtake to do so is his own Nissan teammate, Norman Nato. An enjoyable year overall comes down to two days and two races, while the impression left by one of the series’ biggest and boldest events has also left an impression. “It’s been a good season, up and down, we’ve been strong in qualifying and a couple of poles. It took me a bit of time to get used to energy management and racing strategy that is so different to normal combustion engines,” Fenestraz continued. “The race results have been a struggle but it’s the last race of the season and we’re looking forward to scoring points. “What’s been organised in central London is amazing, I was here as a reserve last year and it was like ‘wow’ - I was really surprised at the event. I wanted to be here racing and here I am. We’re enjoying it a lot and now it’s all about getting a good result.” In Covent Garden, fans had the chance not just to meet Fenestraz and take photos with a replica racecar, but also experience a few laps in a simulator and take each other on quite literally head-to-head on a racing game: a brainwave-powered headset which measures a person’s focus to produce on-track speed. Dismally - but perhaps not unexpectedly - after extracting a promise from a laughing Fenestraz to take his place at the ExCel on Saturday if this reporter could beat him, the French-Argentine won by almost a full lap. Mabye next year. Elsewhere, Formula E staged their own event on Carnaby Street, taking Dennis and fellow Brit Dan Ticktum to push the overarching message of sustainability, while Maserati and their partners hosted a panel on LGBTQ+ awareness and activisim. The entire week and weekend will see more of the same, with Formula E very much a sporting championship which pushes social improvement programmes away from the competition itself, be it climate, diversity or equality related. While the championship’s new CEO labels F1 “predictable” and “processional”, FE is showing itself as a far more exciting and changeable series. The finale weekend could show that again. And all the while, it continues to position itself as a bigger force for change too, from mobility electrification to social progress on multiple fronts. It’s a double hit of attractiveness to a younger, wider potential fanbase. Work yet remains to turn a growing series into a truly major one, but the interest and intent is certainly there if consistency can be maintained. And, just maybe, a British world champion celebrating on Sunday will help push that message a little wider. Read More How London provides ‘unique’ setting for Formula E’s enthralling finale Porsche extend Formula E deal - just in time for title fight finale British driver Jake Dennis closes in on Formula E world title with victory in Rome How London provides ‘unique’ setting for Formula E’s enthralling finale Porsche extend Formula E deal - just in time for title fight finale British driver Jake Dennis closes in on Formula E world title with victory in Rome
1970-01-01 08:00
Staying at PSG or going somewhere else? Kylian Mbappé's transfer saga rumbles on
Kylian Mbappé finds himself training alone at home while his Paris Saint-Germain teammates are playing abroad and speculation is mounting as to where the France great will play his first game this season
1970-01-01 08:00
Liverpool great Jordan Henderson heads to Saudi Arabia to join Al-Ettifaq
Saudi Arabian soccer club Al-Ettifaq has signed Jordan Henderson weeks after luring Liverpool great Steven Gerrard to join as manager
1970-01-01 08:00
Jordan Henderson completes controversial move to Saudi Arabian side Al-Ettifaq
Liverpool captain Jordan Henderson has completed his controversial move to Saudi Arabian side Al-Ettifaq. The 33-year-old, who posted a farewell message to Reds fans on Wednesday, brought to an end a 12-year stay at Anfield in which he won every major trophy by finalising a deal with reported wages of up to £700,000-a-week. Liverpool are due to receive an initial £12million from the Saudi Pro League club, who posted on social media: “A leader. A warrior. We’re simply thrilled to have him. Henderson is ETTIFAQI.” Henderson was seen training with his new team-mates at a camp in Croatia in a fan video posted on social media, which will have caused Liverpool some embarrassment even though it was hastily deleted. In their own statement Liverpool said: “We can confirm @JHenderson has completed a transfer to Al-Ettifaq. “As his Anfield chapter now comes to a close, everyone at the club wishes to place on record their thanks and gratitude for everything Jordan did for us during his 12 years as a Red.” The England international will be reunited with former team-mate Steven Gerrard who is Al-Ettifaq manager. However, his move had attracted criticism due to his long-time support of LGBT+ issues and the Premier League’s Rainbow Laces campaign. Homosexuality is illegal and punishable by death in Saudi Arabia, while the state stands accused of a host of other abuses including placing harsh restrictions on women’s rights and the right to political protest. “Jordan Henderson is of course free to play for whoever he chooses, but we would urge him to examine Saudi Arabia’s human rights record and be prepared to speak out about human rights violations in the country,” Amnesty’s UK economic affairs director Peter Frankental told the PA news agency last week. Pride in Football, a network of LGBT+ fan groups, said in a statement: “When you see someone who has been an ally so publicly transfer to a club in a country where LGBT+ people are attacked and imprisoned, it is disappointing. “Good luck in Saudi Arabia Jordan, but you have lost the respect of so many people who valued you and trusted you.”
1970-01-01 08:00
Keira Walsh not focused on personal treble as England chase World Cup glory
England midfielder Keira Walsh insists the prospect of completing a personal trophy treble with a World Cup win has scarcely crossed her mind. Walsh followed up England’s Euro 2022 triumph and player-of-the-match honours in that final with a move to Barcelona, with whom she achieved Champions League glory alongside fellow Lioness Lucy Bronze in June. A first World Cup at the August 20 Sydney final would cap off a phenomenal 13-month run for Rochdale native Walsh, who joined the Spanish side for what was believed to be a world record fee in September. She said: “It’s not something I’ve thought about but it would be pretty exciting. “I think when I first moved to Barcelona I did have to take a deep breath. When you go into that environment and you look at their midfield it is a little bit daunting, I think is fair to say. “They were all super helpful with it though and I’m not really on social media to see those things. I just take the game day-to-day and enjoy playing. I don’t really focus too much on what’s going on on the outside. “But when it’s all said and done, winning the Euros and the Champions League in the space of a year, you do need to take a breath and take a step back – not to evaluate it but let it all sink in. It’s an exciting thing and then going to a World Cup as well.” Both England and their Friday opponents Denmark picked up wins in their opening contests, so the second encounter for each might prove vital in deciding the Group D winner. The Lionesses could even seal a trip to the knockout rounds tomorrow if they defeat Denmark and China draw with Haiti in the late kick-off. Walsh, nominated for FIFA’s best women’s player of the year in 2022, agreed it seems her ascension to the elite ranks of her position has come with a corresponding response of teams trying to shut her down. She said: “Yeah, but I think I was used to it at Man City, it happened quite a lot in the Women’s Super League. “I don’t necessarily think it’s just me, I think a lot of teams are trying to stop holding midfielders in general because that’s where football is going now. “I think the game has changed as a whole, but I’ve got more influence from the Spanish in terms of how they’ve always played, and the Pep [Guardiola] influence has always helped me in that respect. In general football I think more people do try and play through the central midfielder. “Yeah of course [it’s a challenge I want], I think first-half it’s usually a little more difficult, I think in the second half it tends to open up a bit more anyway, but for me, I want to be playing in those tighter situations and really testing myself. I enjoy the challenge and am just looking forward to seeing the rest of the tournament.” The 26-year-old, who made her senior England debut in November 2017 and was named in her first World Cup squad four years ago, is amongst the Lionesses with the most major tournament experience having also featured for Team GB at the postponed Tokyo 2020 Olympics. England boss Sarina Wiegman has been “pushing” Walsh to take more of a leadership role on the pitch, a role she has somewhat reluctantly accepted. Walsh added: “Maybe it’s just solving the pictures on the pitch and coaching a little bit more. I wouldn’t say I’m the loudest so it doesn’t come naturally to me. But it’s something she wants me to improve on. “I think I’m one of the more experienced ones in terms of being at tournaments and winning the Champions League so players do automatically look at that but it’s a team full of leaders and it doesn’t matter if you’ve played one game or 50. “We listen to each other and respect each other’s opinions. I think that’s what’s so special about this team. Hopefully we can show that against Denmark and what we’re about.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Rasmus Hojlund talks continue as Man United boss Erik ten Hag eyes new striker England’s leading Ashes stars likely to miss start of The Hundred Sarina Wiegman ready to ring changes to rejuvenate rusty England
1970-01-01 08:00
Rasmus Hojlund talks continue as Man United boss Erik ten Hag eyes new striker
Manchester United are confident of bringing in a new attacker soon as talks to sign Atalanta’s Rasmus Hojlund continue, the PA news agency understands. The Red Devils have signed Chelsea midfielder Mason Mount and Inter Milan goalkeeper Andre Onana this summer as they look to build on a promising first season under Erik ten Hag. United have made no secret of the need to bolster their attack ahead of the new campaign, with their manager saying at the start of the week they are making “progress” on that front. Atalanta striker Hojlund is a target and reports emerged on Wednesday that the club have made a verbal 50million euros (£42.8m) offer, rising to 60m euros (£51.4m), for the Denmark international. The 20-year-old is seen by the Old Trafford giants as a rough diamond who can be polished by Ten Hag, who made no secret of the need for attacking help after the 2-0 friendly loss to Real Madrid. The Dutchman’s side failed to score from any of their 14 attempts under the NRG Stadium roof, an all too familiar tale given their problems taking opportunities last season. Asked if the attacking display in Houston emphasised why they are looking to sign a new striker, Ten Hag said: “Absolutely. “There were two things – the pressing can be better from the start and scoring goals. “I think we need more players who are capable to be in the one-on-ones and we had the situations of one-on-ones. “It was (Marcus) Rashford, it was, I thought, Scott McTominay in one-on-one situations. (Alejandro) Garnacho, a one-on-one situation. From the situations, you have to score.” PA understands United are hopeful of having a new attacker through the door before their Premier League opener against Wolves on August 14. Should that player be Hojlund, then he is seen as having the required drive and desire to develop at a club willing to be patient with the relatively inexperienced striker. There are back-up options if a deal cannot be agreed, though, with Eintracht Frankfurt frontman Randal Kolo Muani among them. Mohammed Kudus of Ajax is also admired. Despite their desire for goals, United sources have continued to dismiss talk of a move for Tottenham’s Harry Kane. The club have also distanced themselves from any suggestion they could bid for Paris St Germain’s Kylian Mbappe. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Keira Walsh not focused on personal treble as England chase World Cup glory England’s leading Ashes stars likely to miss start of The Hundred Sarina Wiegman ready to ring changes to rejuvenate rusty England
1970-01-01 08:00
Eddie Hearn claims Tyson Fury ‘only cares about money’ as Francis Ngannou fight approaches
According to Eddie Hearn, Tyson Fury’s upcoming fight with Francis Ngannou shows that the “Gypsy King” only cares about ‘money’. WBC heavyweight champion Fury will box Ngannou, a former UFC heavyweight champion, in Saudi Arabia on 28 October, after talks collapsed between Fury and Oleksandr Usyk earlier this year. Usyk holds the remaining major titles at heavyweight, meaning a clash between the Ukrainian and Fury would have crowned an undisputed champion – the first in the division since 2000. Instead, Usyk will defend his belts against Daniel Dubois on 26 August, before Briton Fury boxes Ngannou. “Tyson Fury turned down the Oleksandr Usyk fight,” Hearn, who promotes Anthony Joshua, told Piers Morgan on TalkTV. “[He turned down] the most important fight in boxing to fight an MMA fighter, who’s never had a [boxing match] before in his life, in Saudi Arabia. “We’ve got to be honest, Tyson Fury cares about one thing only: the money.” Ngannou, 36, is widely seen as the most devastating puncher in mixed martial arts history. The Cameroonian’s professional record stands at 17-3, with 12 of his wins having come via knockout. Of those KO victories, eight took place in Round 1 – with three having been achieved inside the first minute. He vacated the UFC heavyweight title this year while leaving the company over a pay dispute, before signing with the Professional Fighters League (PFL) – a rival of the UFC. As part of his deal with the PFL, Ngannou is allowed to box on the side, which he will do against Fury before making his PFL debut in 2024. Hearn went on to criticise Fury’s resume, saying of the 34-year-old: “He’s beaten Wladimir Klitschko and Deontay Wilder (twice), that’s his wins. “He needs to beat Oleksandr Usyk and Anthony Joshua, and then we can talk about him – as I believe he is – as one of the greatest heavyweights of all time.” Fury last fought in December, stopping Derek Chisora late to go 3-0 against his compatriot and retain the WBC title. The result also kept Fury unbeaten as a professional. Meanwhile, Ngannou last fought in January 2022, outpointing former teammate Ciryl Gane to retain the UFC heavyweight title. Click here to subscribe to The Independent’s Sport YouTube channel for all the latest sports videos. Read More Why Fury vs Ngannou may tarnish the Gypsy King’s legacy forever Oleksandr Usyk recites poem and rap as Daniel Dubois vows to ‘unleash hell’ on champion Anthony Joshua slammed by Carl Froch for criticising ex-coach Rob McCracken The Independent’s pound-for-pound boxing rankings Tyson Fury seeks UFC star’s help ahead of Francis Ngannou fight Muhammad Ali’s ‘comedy’ fight shows Fury vs Ngannou isn’t the joke you think it is
1970-01-01 08:00
Jude Bellingham responds after clashing with Lisandro Martinez over pre-season tackle
Jude Bellingham has no hard feelings after being caught by a controversial challenge from Lisandro Martinez during a pre-season friendly between Real Madrid and Manchester United. The England midfielder squared up to the Argentine after being scythed down towards the end of the first half. Despite a shoving match, Bellingham insisted “the little tiff” will stay on the field and described his opponent as a “brilliant player”. “I came in at half-time, F-ing this, F-ing that. But when he came over and said all the best when he came off, I really respected it,” the 20-year-old explained. “He’s a great competitor, a great player.” Read More Declan Rice says he ‘feels at home’ at Arsenal as he explains reasons for transfer Watch: Ben Stokes reacts as Barbie song interrupts press conference Wrexham co-owner Rob McElhenney meets Man United boss Erik ten Hag
1970-01-01 08:00
UFC 291 card: Poirier vs Gaethje and all fights this weekend
This weekend, Dustin Poirier and Justin Gaethje will go head to head in a rematch five years in the making, as they headline UFC 291. When the lightweights clashed in 2018, Poirier stopped his fellow American to win an entertaining bout, and the pair are expected to produce more fireworks this weekend, as they fight to crown a new ‘BMF’ champion. The ‘baddest motherf*****’ title was first – and last – seen in 2019, when the now-retired Jorge Masvidal beat Nate Diaz to become the inaugural champion. Masvidal’s teammmate Poirier will now look to claim that vacant belt in this rematch with Gaethje, who is a former interim lightweight champion like his rival. In the co-main event this weekend, former light-heavyweight champion Jan Blachowicz welcomes Alex Pereira to the division, in the latter’s first fight since losing the middleweight belt in April. Elsewhere, there are plenty of exciting match-ups on the card. Here’s all you need to know. When is it? UFC 291 takes place at the Vivint Arena in Salt Lake City, Utah, on Saturday 29 July. The early prelims are set to begin at 11.30pm on Saturday (3.30pm PT, 5.30pm CT, 6.30pm ET), with the regular prelims following at 1am BST on Sunday 30 July (5pm PT, 7pm CT, 8pm ET on Saturday). The main card is then due to begin at 3am BST on Sunday (7pm PT, 9pm CT, 10pm ET on Saturday). How can I watch it? The card will air live on BT Sport in the UK, with the broadcaster’s app and website also streaming the fights. In the US, ESPN+ will stream the action live, as will the UFC’s Fight Pass. Odds Poirier – 10/13; Gaethje – 11/10 Blachowicz – 10/11; Pereira – 10/11 Full odds via Betway. Full card (subject to change) Main card Dustin Poirier vs Justin Gaethje 2 (lightweight – vacant ‘BMF’ title) Jan Blachowicz vs Alex Pereira (light-heavyweight) Stephen Thompson vs Michel Pereira (welterweight) Tony Ferguson vs Bobby Green (lightweight) Michael Chiesa vs Kevin Holland (welterweight) Prelims Trevin Giles vs Gabriel Bonfim (welterweight) Derrick Lewis vs Marcos Rogerio de Lima (heavyweight) Roman Kopylov vs Claudio Ribeiro (middleweight) Jake Matthews vs Miguel Baeza (welterweight) Early prelims CJ Vergara vs Vinicius Salvador (flyweight) Matthew Semelsberger vs Yohan Lainesse (welterweight) Miranda Maverick vs Priscila Cachoeira (women’s flyweight) Click here to subscribe to The Independent’s Sport YouTube channel for all the latest sports videos. Read More Tom Aspinall finally banishes ghosts of the past with UFC London triumph UFC schedule 2023: Every major fight happening this year ‘The Rock’s shoes can go f*** themselves’: UFC fighter hits out at company’s sponsors Conor McGregor pays emotional tribute to Sinead O’Connor after singer’s death Michael Bisping: ‘The challenge of coming back to grapple appeals to me’ What time does UFC 291 start this weekend?
1970-01-01 08:00
Australia has won the toss and will bowl first in the final Ashes test against England
Australia has won the toss for the first time this series and opted to bowl in the fifth and final Ashes test against England
1970-01-01 08:00
Denmark, lacking Women's World Cup experience, carries confidence into England match
Going into this year’s Women’s World Cup, the entire Denmark national team had played in a World Cup for a combined zero minutes
1970-01-01 08:00
Ukraine eases its sports boycott policy to compete against some Russians ahead of Olympics
Ukraine has signaled it will no longer bar its athletes from competing against Russians who are taking part in sporting events as “neutral athletes."
1970-01-01 08:00
