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How to make your clothes last longer, as research shows expensive doesn’t always mean durable
How to make your clothes last longer, as research shows expensive doesn’t always mean durable
A study has found that paying more for clothes doesn’t always mean they will last longer. Researchers at the School of Design at the University of Leeds performed durability tests on 65 items of clothes retailing from under £5 to around £150. The research showed that durability of both high and low-priced garments ranged from excellent to very poor. Durability refers to how long an item of clothing remains functional and wearable, without requiring much maintenance or repair when faced with normal wear and washing. T-shirts, hoodies and jeans were assessed for several factors including seam strength, resistance to ripping, colour bleeding, shrinking or losing shape. The research – commissioned by environmental charity Hubbub and retailer Primark – found women’s T-shirts priced under £10 outperformed one retailing at around £40. While hoodies priced between £11 and £20 were ranked higher on the durability scale than those priced at just under £50 and around £100. Only negligible differences in durability were found for a pair of women’s jeans priced at around £15 compared to a pair retailing at more than 10 times the price. Of all the garments tested, only menswear hoodies showed consistently higher performance than the lower priced ones. Alongside the study, Hubbub commissioned a survey of 3,000 UK adults on attitudes towards clothing care, revealing that 67% of people expect expensive clothes to last longer. The poll also found people tend to take more care when it comes to costly items, with 64% more likely to hang them up after wearing, 62% removing spills and stains, and 54% willing to carry out repairs. “Durability must become central to the debate on sustainability,” said Aoife Allen, director and fashion lead at Hubbub. “Durable clothes reduce the need for replacement purchases, increase the chance of a longer second life and offer better value for money – a significant concern in the context of the current cost of living crisis.” Other issues can also be considered when thinking about the environmental and social impact of your clothes – such as the materials used in production and transparency of the supply chain. Allen believes retailers and consumers alike must help to tackle the huge issue of clothing waste. “The fashion industry should be designing clothing to last longer, and we can help to make people aware of the simple steps that they can take to help all their clothes last longer,” Allen continues. “This research highlights that the same level of care should be given to all garments, regardless of price, to extend their life as much as possible.” So how do you make clothes last longer? Wash at lower temperatures High temperatures can cause clothes to fade more quickly and they aren’t necessary unless garments are very dirty, “For general washing of clothes that aren’t visibly stained, try washing at 30 degrees or lower and use the eco-setting on washing machines,” says Stephanie Campbell, senior creative partner (fashion) at Hubbub. “Most detergents now clean very well at low temperatures. Try using a shorter washing cycle which can also help prevent clothes from degrading.” Get to grips with care labels It’s important to check the instructions on care labels, especially when washing for the first time, to avoid any disasters. “Following the care symbols helps to avoid shrinking or damaging clothes and helps you care for them in the best possible way, so take the time to check them before washing,” says Campbell. For example, some delicate fabrics shouldn’t go in the washing machine, while others should be put in a net bag to protect them. Only wash an item when you really need to Chucking clothes in the laundry basket after every wear can have a detrimental impact on durability. “Washing clothing too much can cause colours to fade and the garment to start to break down,” says Campbell. “Unless an item is visibly dirty or has a stubborn stain, try spot cleaning marks or airing out odours to keep your clothes looking fresh.” Act fast if you spill something, she adds: “Remember to always treat stains as soon as you can – the longer you leave them the harder they are to get out.” Air your clothes out Air drying is the best way to keep clothes in good shape – as long as you pay attention to the ‘dry flat’ warning on the care label for certain items such as those made from cotton, linen or silk. “Tumble drying can shrink or damage items, so air drying can help to keep outfits fitting well and in good condition,” says Campbell. “It reduces energy bills too.” Repair instead of replacing Try to stick to the ‘make do and mend’ adage no matter how much you paid for an item. Campbell says: “Making a quick fix on a hole as soon as you’ve noticed or finding a local tailor that offers repairs is a simple way to get more wear out the clothes you’ve got and keep on enjoying your favourite items.” Love what you’ve got Sustainable fashion influencers know that ‘shopping your wardrobe’ is key to reducing your clothing waste – and saving money. “Enjoy what you already own, or swap with pals,” says Campbell. “Mix and match what’s in your wardrobe to create new outfits. Add accessories and embellishments or make alterations to update an item and breathe new life into it.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Chanel is set to host a fashion show in Manchester 4 key men’s swimwear trends to rock this summer 10 ways to style up your picnic
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Chanel is set to host a fashion show in Manchester
Chanel is set to host a fashion show in Manchester
French fashion house Chanel will hold its next Métiers d’Art collection in Manchester. Métiers d’Art collections take place outside of the normal fashion week schedule, and choose a new city for every show. Past collections have been held in Tokyo, Shanghai, Rome and Dakar. The aim of these shows is to put the spotlight on the specialist ateliers acquired by Chanel, showing off the craftsmanship involved. Chanel’s creative director, Virginie Viard – who took over from Karl Lagerfeld when he died in 2019 – will host the show in Manchester on December 7. It wouldn’t be the first time Chanel has picked a UK city – in December 2012, the show was held at the ruins of Linlithgow Palace, near Edinburgh, Scotland. Chanel said in a statement: “Presented in cities and places that inspire the house, from Tokyo to New York, via Dakar last year, this collection bears witness to the historic commitment of Chanel to this exceptional artisanal heritage and its influence around the world.” While London is predominantly seen as the fashion capital of the UK, Manchester has a long relationship with clothes. The city was dubbed ‘Cottonopolis’ in the 19th century – it was home to over 100 cotton mills and was seen as the global centre of the cotton trade. Nowadays, fashion trends in Manchester tend to stem from the city’s thriving music scene – past musical trendsetters include The Smiths, The Stone Roses and Oasis. Chanel has a busy fashion show calendar before it lands in Manchester: it will debut its spring/summer 2025 collection at Paris Fashion Week in September, followed by a repeat showing of its Cruise 2024 collection in Shenzhen, China in November. Blockbuster fashion exhibition ‘Gabrielle Chanel. Fashion Manifesto’ – dedicated to the designer who established the luxury fashion house – is set to open on September 16 at the Victoria & Albert Museum in London. In May, celebrities including Barbie actor Margot Robbie, reality show star Paris Hilton and Spencer actor Kristen Stewart attended Chanel’s Cruise collection in Los Angeles, so it will likely be another star-studded front row in Manchester.
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Biden returns to battleground Pennsylvania for the 27th time since taking office to sell his economic message
Biden returns to battleground Pennsylvania for the 27th time since taking office to sell his economic message
When President Joe Biden returns to Pennsylvania on Thursday, his message will be similar to the one he's delivered on many of his 26 previous visits to the commonwealth since taking office.
1970-01-01 08:00
4 key men’s swimwear trends to rock this summer
4 key men’s swimwear trends to rock this summer
Along with sunscreen, flip flops, your favourite sunnies and a good book, swimming shorts are essential if you’re heading off for a beachy break this summer. Whether you’ll be lounging by the pool, snorkelling in crystal clear waters, getting active with adventurous water sports – or all of the above – you’ll need beachwear that suits your vacation mode and your personal style. From stripy shorts to sleek trunks, here are four major men’s swim trends to try this holiday season… 1. Sporty stripes Buffalo Swimming Shorts, £38, Freemans Go retro with classic side stripes and bright colour blocking, paying homage to Seventies and Eighties styles. Nail the athletic aesthetic with swim shorts in bold hues and flashes of neon. Regatta Men’s Benicio Swim Shorts Rocco Red Navy, £19.95 (were £40) Nike Colourblock 5 Volley Swim Shorts, £38, Jacamo 2. Surfer shorts Tap into surfer style with relaxed-fit board shorts in snazzy prints. Think Hawaiian florals, aquatic motifs and sunset shades. FatFace X Marine Conservation Society Coral Swim Shorts, £36 Animal Deep Dive Mens Printed Boardshorts, £35 George at Asda Orange Palm Tree Swim Shorts, £8 3. Geometric prints The coolest way to do nautical style is with subtle geometric prints. A pair of blue and white shorts are on trend now – and will last you for many a summer to come. Ted Baker Popov Dark Blue Geometric Swim Shorts, £60 Threadbare Men’s Navy Geometric Print Swim Shorts, £20 4. Bold briefs Make a summer style statement in a pair of bright briefs. Whether you’re doing laps in the pool or want to minimise tan lines, these swimmers are sleek and chic. Speedo Men’s 7cm Logo Brief Blue/Lilac, £17.15 (were £24.50)
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Ukraine war: Wheat prices soar after Russia warns shipping
Ukraine war: Wheat prices soar after Russia warns shipping
Russia announces it will treat ships heading for Ukrainian ports as potential military targets.
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How much are tickets to The Open Championship in 2023 at Royal Liverpool?
How much are tickets to The Open Championship in 2023 at Royal Liverpool?
Looking at The Open Championship ticket prices to see how much it costs fans to get in and attend the 2023 tournament at Royal Liverpool.For many golf fans who aren't in the United Kingdom, it's a full-on marathon to watch The Open Championship, one that we're all prepared for thi...
1970-01-01 08:00
Starbucks teams up with Blackpink, betting on the power of K-pop
Starbucks teams up with Blackpink, betting on the power of K-pop
Starbucks is teaming up with Blackpink, one of the world's hottest musical acts.
1970-01-01 08:00
MLB Trade Grades: Orioles roll dice on Shohei Ohtani's old rival
MLB Trade Grades: Orioles roll dice on Shohei Ohtani's old rival
The Orioles have traded for pitcher Shintaro Fujinami from the Oakland A's, rolling the dice on an old NPB rival of Shohei Ohtani.In Japan playing in the Nippon Professinal Baseball league, one of the biggest rivals once upon a time for the ineffable Shohei Ohtani was the flamethrowing righ...
1970-01-01 08:00
Four arrested over €1.6m Celtic coin theft
Four arrested over €1.6m Celtic coin theft
German authorities say investigations are continuing into the November museum heist in Bavaria.
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How Jane Birkin inspired the most expensive bag in the world
How Jane Birkin inspired the most expensive bag in the world
Jane Birkin, style mogul and the namesake behind the most expensive bag in the world, has died at age 76. On Sunday 16 July, the British-born actress and singer was found deceased inside her Paris apartment, with French President Emmanuel Macron confirming her death in a tweet, in which he described her “a French icon”. The icon became the muse for Hermès’ archetypal accessory and defined the classic Parisian-chic look in the 70s. Since Birkin’s unlikely 1981 run-in with the brand’s former chairman and head designer, she’s held the highest of honours in luxury fashion. The chance encounter happened when Birkin found herself on the same Air France flight as Hermès executive Jean-Louis Dumas when a bag that was holding her belongings broke and she angrily blamed Hermès for not making a big enough bag to fit her stuff. She complained out loud, unaware that the brand’s artistic director was sitting directly next to her. Not long after, the French fashion house debuted the “Birkin bag,” only offered in a large size to satisfy her wishes. Birkin recalled the consequential interaction in a 2020 interview with Christiane Amanpour from CNN, where she remembered: “I said: ‘Why don’t you make a bag that’s sort-of four times the [size of the] Kelly that you could just leave open and sort of half the size of my suitcase?’” She continued: “He said: ‘well, draw it for me.’ And I think I drew it on the sick bag, a vomit bag in the aeroplane.” Eventually, Dumas turned Birkin’s wishes into a reality. Before she went to purchase the accessory she inspired, Dumas told her she could have one free of charge if he could name it after her. In a 2012 interview with Vogue, Birkin admitted the Hermès had paid her £30,000 for her annual royalty, but she opted to donate the money to her preferred charities. “I got Hermès to fork out for my charities once I saw the fortune they were making. A certain amount of money every year goes straight to my charity and it will continue to after my death,” she said while speaking to WWD in 2011. Hermès will continue to honour her legace by donating to Birkin’s preferred charities in the wake of her passing. Known to cost upwards of $10,000, the Birkin bag is a status symbol as much as an emblem of the relationship between designer goods and practicality. With a waitlist and limited supply of this delicately crafted leather accessory, an air of exclusivity is achieved amongst the fortuitous owners. Vintage models from previous collections are priced and sold anywhere between $30,000 and $500,000 depending on their year, according to Sothebys. These highly regarded handbags mesh conservative and mod fashion codes, celebrating the intersection between Birkin’s and Hermès’ styles. However, following a 2015 investigation into the brand by PETA, which revealed the treatment of crocodiles for their skin, Birkin requested that her name be removed from the bags that were made out of the animal. “Jane Birkin has expressed her concerns regarding practices for slaughtering crocodiles. Her comments do not in any way influence the friendship and confidence that we have shared for many years. Hermès respects and shares her emotions and was also shocked by the images recently broadcast,” the fashion house said at the time. Hermès respected her decision then, but she ended up dropping her request as she was satisfied with how the brand handled the situation, labelling it as an “isolated irregularity.” In a statement, the brand said: “Jane Birkin has advised us that she is satisfied by the measures taken by Hermès.” She was known for her transcendent performances both on set and stage as a movie star and singer, respectively. However, Birkin’s “French girl” aesthetic will have forever affected the fashion industry’s perception of timeless looks. Birkin was a trendsetter, but not in a cyclical way. She would don silk blouses with sheer tights, monochromatic pieces decorated with statement belts, and pendant necklaces. Birkin, who previously favoured large wicker baskets to hold her belongings instead of handbags, would wear a simple white T-shirt and vintage denim combination, taking the most effortless outfit making it elegant. Following the creation of the Birkin bag, she was also looked to as the perfect example for how the expensive bag was meant to be used, with Birkin photographed with her own overflowing Hermès handbag on a number of occasions. “I love the way she wears her bag... Carefree, nonchalant, unpretentious, so iconic,” one person tweeted, while another said: “A well-loved bag should show a little shamble.” Read More Jane Birkin death: ‘Je t’aime... moi non plus’ singer and actor dies aged 76 The most iconic Hermès Birkin bags inspired by Jane Birkin Jane Birkin: Singer, actor and inspiration behind iconic Birkin bag dies aged 76 The most iconic Hermès Birkin bags inspired by Jane Birkin Kim Kardashian’s Skims is now worth $4bn TikTokers are showing off pink outfits they’re going to wear to watch Barbie movie
1970-01-01 08:00
Every Big 12 football team's biggest concern for 2023: Can Tyler Shough stay healthy?
Every Big 12 football team's biggest concern for 2023: Can Tyler Shough stay healthy?
Just under five Saturdays until Big 12 football embarks on its first season as a 14-member league.The Big 12 finished its Media Days this past week, welcoming four new schools. Big 12 football and the conference at large will be saying farewell to two that have built the league's foundation...
1970-01-01 08:00
Kim Kardashian’s Skims is now worth $4bn
Kim Kardashian’s Skims is now worth $4bn
Kim Kardashian’s shapewear company Skims is now worth US$4bn (approximately £3.09bn) after a new funding round raised US$270m (£209m). This makes Skims a unicorn company four times over. A unicorn company refers to startup companies with a value of more than $1bn. The company, co-owned by Kardashian, 42, and her business partner Jens Grede, plans to announce its new valuation today (Wednesday 19 July), according to the New York Times. Its previous valuation given by investors was $3.2bn. The reality TV star, best known for starring in 20 seasons of Keeping Up With The Kardashians and The Kardashians, said in an interview: “It has grown quickly and we’re so proud of that. We’ve had a really good flow of product launches.” Kardashian launched Skims in 2019 as she wanted to create shapewear that fits her own skin tone and body type. The brand has since released numerous ranges, including loungewear, maternity wear and swimwear. In 2021, the success of the brand increased Kardashian’s net worth to US$1bn, which earned her a spot on Forbes’ World Billionaires List. Last year, when Skims hit its US$3.2bn valuation, it was estimated that Kardashian became US$600m richer. The company secured US$240m in a funding round led by hedge fund Lone Pine Capital, as well as previous investors. Grede, who is Skims’s chief executive, said in an interview that the company was now profitable and on track for US$750 million in sales this year, up from US$500 million in 2022. Grede said nearly 70 per cent of the company’s overall customers are millennials or Gen Zs, while about 15 per cent of the company’s online customers come from outside of the US. Over the last year, he said that 11 million people have joined waiting lists to buy the brand’s most popular items, which regularly sell out. Skims’ bestseller products include its viral “seamless sculpt bodysuit”, which comes with extra compression at the core and waist areas to create a “figure-enhancing” look. The product description says the bodysuit will “flatter your bust, and rounded butt pockets for a lifted look”. Another bestseller is the “soft lounge long slip dress”, a basic maxi slip dress with a body-hugging fit. For a recent collection launched by the brand, British singer-songwriters Raye and PinkPantheress were enlisted to promote it, along with Bronx rapper Ice Spice. The Kardashian family are also responsible for a myriad of viral beauty and fashion companies. Kim also owns a skincare brand named SKKN BY KIM, which sells a nine-product step-by-step routine for “radiant skin”. Kim’s half-sister, Kylie Kenner, is the founder of beauty brand Kylie Cosmetics, which sells makeup and skincare products. Meanwhile, Khloe Kardashian is the co-founder of Good American, a self-claimed “fully inclusive fashion brand” and Kendall Jenner owns the alcohol brand 818 Tequila. Read More Between Brexit and Covid, London’s food scene has become a dog’s dinner – can it be saved? Influencer Annabelle Ham dies at age 22: ‘A light to the world’ Cruise line apologises after passengers witness dozens of pilot whales being slaughtered Woman claims Skims bodysuit ‘saved’ her life after she was shot four times TikTokers are showing off pink outfits they’re going to wear to watch Barbie movie Florence Pugh’s fans praise star for saving Emily Blunt from wardrobe malfunction
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