List of All Articles with Tag 'st'

The two-time Grammy winner is being treated for blood clots near her vital organs, US media report.

People aren't best pleased with Elon Musk after he changed the Twitter logo to 'X'. On Sunday, the billionaire said he was looking to change Twitter's logo, tweeting: "And soon we shall bid adieu to the Twitter brand and, gradually, all the birds." In doing so, he unleashed a wave of criticism, with marketing professor Jean-Pierre Dube telling the BBC he thought it was a joke, asking why anyone would "throw away" such a recognised brand as Twitter's. Musk is extending the rebrand though, with plans to change the office sign. If the rebrand flops, Musk won't be the first to make a mistake. Sign up to our free Indy100 weekly newsletter Indeed, here are some other rebrands that failed to capture the public. 1. Royal Mail In 2001, UK postal operator Royal Mail decided to change its name to Consignia to stop it being associated solely with sending and receiving parcels. The introduction of the new name alone cost £1.5 million but it went down very badly. After around a year, the company reverted to its original name. The re-rebranding to Royal Mail reportedly cost the company a further £1 million. 2. Mastercard In 2016 Mastercard changed its logo and people weren't keen. So much so that Mastercard later decided to only use this new logo on corporate worldwide communications, and opted to keep their existing brand image. 3. Gap In 2010, the American clothing retailer Gap changed its logo, causing an immediate social media backlash. This backlash was so intense that Gap reverted to its original logo within just one week. 4. Weight Watchers In 2019 Weight Watchers renamed itself Wellness and Wellbeing to be more body positive. The new rebrand didn’t go well, drastically impacting the company’s bottom line, with a stock market earnings of less than half. Following the change, they reported a loss of 600,000 members. 5. Hershey's In 2009, the sweet chocolate confections company Hershey’s decided to rebrand. Sadly, their new logo looked like a smoking poo so make of that what you will. 6. Leeds United In 2018 Leeds United changed its logo and it was so unpopular over 77,000 people signed a petition to boycott the rebrand, causing a PR nightmare. Call us conservative, but maybe there is a case for keeping things as they are after all... Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Here’s how to know whether to toss your Trader Joe’s cookies.

Crows are among the brainiest birds, able to recognize faces and hold grudges. Read on for more about these crafty corvids.

UPS and the Teamsters have reached a tentative deal on a new contract. That could potentially avoid a strike, which could have started as soon as next week and crippled US supply chains.

The Boston Celtics and Jaylen Brown finally agreed to terms on a supermax contract extension, which is officially the richest contract in NBA history.The Boston Celtics fell just short of a miraculous comeback in the Eastern Conference Finals against the Miami Heat. From there, it was onto the o...

Eni SpA’s Plenitude renewables arm is on track to meet its profit target for 2023, as it prepares

George R.R. Martin is feeling grateful he is keeping busy during the current strikes in Hollywood.

The team's success is despite conditions in Australia, not because of them, those in the sport say.

European shares rose for a sixth straight day, the longest streak since January, as miners rallied on China

Recent talks between Detroit and Dallas reveal that Killian Hayes' days as a Piston may be numbered. Will the Pistons make a move before next season?It appears the Pistons are officially trying to part ways with Killian Hayes.NBA Insider Marc Stein reported, “Recent trade talks betwee...

Apple Inc. was hit with a complaint from the French antitrust watchdog over allegations it has imposed unfair