Elon Musk formally renamed Twitter “X” in July, cementing the rebrand by bolting the symbol to the top of the social network’s San Francisco headquarters and replacing Larry the Bird, its mascot since 2012, with a grungy black logo soon afterwards. Linda Yaccarino, X’s new CEO, declared at the time of the rebrand: “X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.” Mr Musk had already renamed the company itself X Corp in March, six months after acquiring it for $44m, a purchase he described at the time as “an accelerant to creating X, the everything app”, his vision for a multipurpose competitor to China’s WeChat. The decision was just the latest example of the entrepreneur’s preoccupation with the 24th letter of the alphabet: his first business venture was X.com, he shortened the name of Space Exploration Technologies Corp to SpaceX, he launched the Tesla Model X and has a new artificial intelligence startup named xAI. He even calls his son X Æ A-12 just X for short. So what is the obsession about and where did it begin? His first venture, X.com, was an online banking and financial services platform launched in Palo Alto, California, in 1999 that would ultimately be merged with Confinity to become PayPal, which was in turn then sold to eBay for $1.5bn in 2002, Mr Musk using some of the capital he earned as its largest shareholder to found SpaceX. Julie Anderson Ankenbrandt, a former PayPal executive, explained how Mr Musk’s platform got its name in a Quora post in 2016. “Elon, the other founders of the company that was X.com… and I sat around a backroom table at a long-defunct bar called the Blue Chalk in Palo Alto, trying decide what the name of the company should be… and the question at hand was whether to be Q, X or Z dot com,” she wrote. “Finally, when the waitress/female server brought the next round of drinks Elon asked her what she thought, and she said she like[d] X.com. Elon pounded the table and said ‘That’s it then!’ and everyone laughed, but in the end that was pretty much how it was decided.” Not everyone was happy with the decision, according to Mr Musk’s biographer Ashlee Vance, who told NPR: “Everyone tried to talk him out of naming the company that back then because of the sexual innuendos, but he really liked it and stuck with it.” He liked the name so much he bought the X.com domain back from PayPal in 2017 and thanked the company in a tweet, explaining that it had “great sentimental value” to him. The domain now redirects to the social network that has since taken on its old moniker. Elsewhere, the Tesla Model X – a midsize luxury crossover SUV with falcon wing doors – was named so that, with three other models, the range would spell out “S3XY”, giving you an insight into Mr Musk’s gawky sense of humour. As for his son, the boy’s mother Grimes explained in a tweet of her own that the symbol is used in algebra to denote any unknown variable, perhaps suggesting the child is free to grow up to be whatever they choose to be. The rebranding of Twitter to X sparked a great deal of musing about the letter’s possible significance (or lack thereof), with Lora Kelly of The Atlantic writing: “The letter is associated with such varied contexts as Christian symbolism, middle-school-math equations, gender neutrality, pornography, a kiss.” In Psychology Today, Leon F Selzer discussed its “nihilistic” values, noting that it has associations with everything from the Nazi swastika to a skull-and-crossbones danger warning on a bottle of poison to Roman numerals, voting and Christmas (at least when abbreviated to “Xmas”) and therefore can mean everything and nothing. Meanwhile, in The New York Times, Stella Bugbee suggested the choice was arguably a bit dated and perhaps represented a case of Mr Musk showing his age as a member of, appropriately enough, Generation X. “For marketing purposes in the 1990s, X had a certain cool,” she explained. “It conferred a rejection of authority.” While that observations rings true of such turn-of-the-millennium cultural detritus as, say, the arrival of Microsoft’s XBox in 2001 or Vin Diesel’s action film XXX (2002), it has also been used in the same way before and since: think of country star Loretta Lynn’s notoriety-courting 1972 single “Rated X” or the cult 1980s Los Angeles punk band X, for instance, or the more recent Ti West horror film X (2022). As Lora Kelly observed: “X both reinforces absence and electrifies objects with meaning. It is sacred and profane.” Read More Elon Musk ‘borrowed $1bn from SpaceX’ at same time as Twitter acquisition SpaceX abandons YouTube for live streams of launches in favour of X/Twitter Elon Musk threatens to sue the Anti-Defamation League over lost revenue on X Elon Musk ‘borrowed $1bn from SpaceX’ at same time as Twitter acquisition Starship ‘ready to launch’, Elon Musk says Elon Musk vows to sue ADL for calling him antisemitic over X campaign

Footage has claimed to show an odd figure knocking about on the surface of the Moon. In a video first shared in 2014, which has now accrued almost 7 million views, one YouTube user claimed there was a shadow caused by an "odd figure" on the surface, The video was made using Google Moon, a collection of millions of NASA images made public. Odd figure on the Moon? www.youtube.com The "figure" looks like a shadow created by any number of geological formations on the moon's surface. It certainly looks like a person, but the reason why people are seeing a figure is because of pareidolia, our tendency to see faces or other recognisable shapes in random formations. We have this trait as evolution has made us conscious of potential threats from dangerous animals. Either this, or the power of suggestion really is that powerful. So it probably isn't an alien, or some space tourist that has got up there without us knowing. But still, it is pretty freaky. Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Two Binance executives overseeing regions including Eastern Europe and Russia have left the world’s largest crypto exchange, which

Elon Musk reportedly took out a $1bn loan from his company SpaceX the same month that he acquired Twitter, now known as X, according to theWall Street Journal. SpaceX approved the loan – which was secured by some of his stock in the company – in October 2022, according to the Journal. That same month, Mr Musk drew all of it down. The SpaceX founder returned the $1bn – with interest – to the company one month later, the Journal reported. It’s unclear why the richest person in the world now and in October 2022, when he took over the social media giant, took out the loan. He bought the social media company for $44bn, which seemed to contribute to him losing that top slot, until he was renamed the world’s richest person in June 2023. The publication also noted that in November 2022, when he repaid the loan, Mr Musk sold $3.95bn in shares in another one of his companies, Tesla. The following month, he sold another $3.58bn in Tesla stock. That year in total, Mr Musk had sold nearly $23bn worth of Tesla stock since April – fuelling speculation that the funds were likely going toward his social media platform acquisition. This isn’t the first time that Mr Musk has taken out money from one of his ventures to aid another. In 2009, Mr Musk reportedly borrowed $20m from SpaceX to support Tesla. More recently, in 2015 and 2016, SpaceX poured $330m in bonds into his solar panel company SolarCity. Tesla ended up acquiring SolarCity in 2016. SpaceX has recently come under fire, as the Justice Department sued the company last month for alleged hiring discrimination practices. SpaceX’s “discriminatory hiring practices were routine, widespread, and longstanding, and harmed asylees and refugees,” the filing stated. The Independent has reached out to SpaceX for comment. Read More Starship ‘ready to launch’, Elon Musk says Elon Musk calls Burning Man ‘best art on Earth’ amid chaos that saw thousands stranded and one dead Elon Musk vows to sue ADL for calling him antisemitic after he promoted antisemitic campaign on X

China has banned the use of iPhones for central government officials, The Wall Street Journal reported, citing unnamed people familiar with the matter.

Cummins Inc., the Indiana-based diesel and natural gas engine manufacturer, will partner with two truck manufacturers and China’s

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Sonos has released the Move 2, an updated version of its chunky speaker for the outdoors. The Move was released in September 2019, as Sonos’s first battery-operated and semi-portable speaker. It was joined later by the Sonos Roam, which comes in a much smaller and lighter form factor that is intended to be more easily carried around, and the Move has focused on uses such as carrying a speaker into the garden or moving it from room to room. Now Sonos has revealed an updated version of that Move, focusing largely on sound quality and its battery. It will cost $449, or the same in pounds – slightly more than the previous Move, which sold for $399 – and will be available on 20 September. The improvements to the sound bring what Sonos says is a “completely overhauled” design of the speakers. That allows for stereo sound and other improvements to the audio quality. The improvements to the battery double the playtime from the version of the Move, increasing it to up to 24 hours. It also includes a USB-C port that can send power out the other way: charging up a phone or other electronics, for instance. Audio can also go into the speaker through that input. After being largely resisted to adding line-in connections to its speakers, Sonos has recently brought USB-C inputs to its latest releases, though still requires customers to buy a line-in adapter separately. And it comes in a new olive colour, alongside the black and white of the original Sonos. That is matched with a new design on the user interface, first unveiled with Sonos’s recent Era speakers, which include a slider for volume control. Otherwise, the Move looks almost identical to its predecessor. It has the same level of water resistance and features WiFi and Bluetooth, though it has the option to bring two Moves together for stereo sound when they are connected to WiFi. Read More Starship ‘ready to launch’, Elon Musk says Elon Musk vows to sue ADL for calling him antisemitic over X campaign Apple is dropping leather from iPhone cases and Watch bands, report claims