Apple is seeking the exclusive image rights of apples in Switzerland, according to a Swiss fruit growers association. Fruit Union Suisse, an 111-year-old organisation that promotes the interests of fruit farmers in the country, may be forced to change its logo if the US tech giant succeeds in its legal bid. The association’s logo features a red apple with a white cross on it, having been slightly revised in 2011 in order to celebrate the organisation’s centenary. “We have a hard time understanding this, because it’s not like they’re trying to protect their bitten apple.” Fruit Union Suisse director Jimmy Mariethoz told Wired. “Their objective here is really to own the rights to an actual apple, which, for us, is something that is really almost universal... that should be free for everyone to use.” It is one of several attempts by Apple to gain intellectual property rights over the eponymous fruit, according to the World Intellectual Property Organisation. Countries that have acquiesced to Apple’s demands include Armenia, Israel, Japan and Turkey. Separate records from the Tech Transparency Project show that Apple filed more trademark applications than Amazon, Facebook, Google and Microsoft combined between 2019 and 2021. Apple first applied to the Swiss Institute of Intellectual Property for the trademark of a depiction of a Granny Smith apple in 2017, covering electronic, digital and audiovisual consumer goods. The request was only partially granted, leading Apple to submit an appeal earlier this year. “We’re concerned that any visual representation of an apple – so anything that’s audiovisual or linked to new technologies or to media – could be potentially impacted,” said Mariethoz. “Theoretically, we could be entering slippery territory every time we advertise with an apple.” The Independent has reached out to Apple for a response, though the company typically does not comment on ongoing legal matters. Read More Can Apple make us love virtual reality? | You Ask The Questions

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The Netherlands and Denmark will help create a $1 billion green hydrogen fund for investment in South African

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In recent years, the popularity of true crime documentaries has absolutely soared but now psychologists are warning that watching them to relax is a huge red flag. Thanks to streaming sites like Netflix, true crime documentaries have become a genre in and of themselves, but one expert has argued that watching them in order to fall asleep could be a sign of the harmful ways a person processes trauma. Doctor Thema Bryant explained how watching true crime for comfort because the trauma feels “familiar” is a sign that you may benefit from counselling. Sign up to our free Indy100 weekly newsletter Speaking on The Mel Robbins Podcast, Dr Bryant said: “If your idea of relaxing before you go to sleep is to watch three episodes of Law and Order, [then] I would encourage you to think about 'why is trauma relaxing to me?' “That's what it is. Harm, crime, violation, attacks, and that's what is going to soothe me into my bedtime.” @melrobbins If your idea of “relaxing” before bed is watching a few episodes of Law & Order (or any other #truecrime show), listen up. This was just ONE of the many incredible mic drop moments ? and knowledge bombs ? that @Dr Thema Bryant drops on the #melrobbinspodcast. Listen now!! ? “6 Signs You’re Disconnected From Your Power and How to Get It Back: Life-Changing Advice From the Remarkable Dr. Thema Bryant” ? in bio #melrobbins #podcast #trauma #traumatok #healing #bingewatching Dr Bryant explained that people often discuss their love of true crime in therapy with her and argued many people find it “normal and familiar”. She went on: “Some of us grew up in high-stress [situations], so people mistake peace for boring. And it's like, to come home to yourself, you have to lean into the discomfort because it’s going to feel unfamiliar.” In response to the podcast clip shared on TikTok, many reflected on their own relationship with this kind of television. One person wrote: “Wow that is exactly what I watch to relax. This was so enlightening.” Another argued: “The trauma isn't relaxing to me – it's the justice the characters/real people often get that I never did in my own life.” Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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