Adidas defended amid backlash over gender-inclusive Pride Month swimsuit model
An Adidas campaign for Pride 2023 has gained considerable backlash after featuring male-presenting models wearing women’s swimsuits. Now, many people have defended the brand, amidst a wave of anti-trans sentiment towards companies including transgender people in their advertising. The sportswear brand unveiled its new collection for Pride 2023 on 15 May, titled “Let Love Be Your Legacy”. The range of apparel and footwear was designed by queer, South African designer Rich Mnisi, and comes as a collaboration with the non-profit Athlete Ally, which focuses on ending homophobia and transphobia in sports. In a statement, Rich Mnisi said the collection was “a symbol for self-acceptance and LGBTQIA+ advocacy.” On the company’s website, one of the bathing suits from the line – a colourful one-piece swimsuit called the “Pride Swimsuit” that retails for $70 – was being shown off by an apparently male model, though their gender is unknown. The swimsuit was marked under the women’s sportswear section on the website. The campaign photoshoot immediately set the internet ablaze, as many people criticised Adidas for “erasing women” by using a male-presenting model to advertise its female clothing. Former NCAA women’s swim athlete Riley Gaines, who has often been outspoken against trans women competing in sports, tweeted: “I don’t understand why companies are voluntarily doing this to themselves. They could have at least said the suit is ‘unisex’, but they didn’t because it’s about erasing women. Ever wondered why we hardly see this go the other way?” “We women will not be erased!!! Quit trying to replace us with male models!!! We’ve fought hard to be heard. Quit attempting to erase us again!!!” another user tweeted. Others called out the company for the move towards “woke” advertising, in light of the recent Bud Light and Nike campaigns featuring trans influencer Dylan Mulvaney. “Apparently Adidas hasn’t learned the lesson from Bud Light fiasco. Time to give Adidas the ‘get woke, go broke’ treatment,” said one person. British internet personality Oli London added, “Nike and Adidas are at War to see which brand can become the Most WOKE! Both brands are now using male models to advertise women’s sports bras. Who wins the WOKE Award?” Reviews for the bathing suit on the Adidas website have also been flooded with one-star ratings and negative reviews, like one which read: “Hope the same thing that happens to Bud Light happens to them with this woke trash.” Despite some of the criticism, many people have stepped up to defend Adidas for featuring the models in its Pride Month collection. In response to the backlash, author Dr Delatorro McNeal appeared on daytime talk show Daily Blast Live to discuss the Adidas Pride campaign. “My concern with all of the bashing and all of the categorising is that we’re not leading with love and we’re not leading with acceptance and inclusion,” he said. “We all want to count, we all want to matter, we all want to be included, and it’s so vitally important. So I believe that, although there’s a fine line between free speech and freedom of expression, I believe at the end of the day if Adidas wants to create this line, let them do it. The customers that are going to align with that message and are aligned with that product are going to get it those that won’t, won’t.” @dailyblastlive Something we have been talking a lot about on the show is big brands like Bud Light and Nike are facing boycotts because of their ads that include transgender people. Adidas is under fire for using a model to highlight its pride swimsuit collection. People online are claiming this ‘woke marketing’ is ‘erasing women.’ Reviews on the site have been flooded with negative comments like this one saying, ‘Hope the same thing happened to Bud Light happens to them with this woke trash.’ Dr. Delatorro shares his take on this. #adidas #backlash #leadwithlove #love #lgbtq #drdelatorro #transgender #swimsuitmodel #model #budlight #trans ♬ original sound - DBL Others took to social media to express their support for Adidas, as well as their confusion over the widespread outrage. “Why are people in an uproar about a man modelling a womens ‘pride’ swimsuit for adidas??????” asked one person on Twitter. “WHO CARES?” Meanwhile, on TikTok, someone else said: “I want one!!! It’s beautiful and so is the model!” “Trans people exist! They shop too!! If the model doesn’t represent you it probably wasn’t meant to,” another TikToker said. “Y’all are making this outrage up,” a third user wrote. “I’m a millennial woman and I don’t feel erased or threatened. Accept people, love people, grow.” In April, Bud Light faced similar backlash for partnering with trans influencer and model Dylan Mulvaney in an Instagram video. The 26-year-old TikTok star revealed her new sponsorship deal with the beer company when she filmed herself with multiple cans of Bud Light. The brand had also sent her a can of Bud Light with her face on it. The video instantly received backlash from conservative politicians and celebrities, including Kid Rock and Travis Tritt. Others called for a boycott of the beer, and filmed videos of themselves smashing or shooting at cases of Budweiser products. Anheuser-Busch, the producer of Budweiser beers, issued a statement in response to the boycott, saying that they “never intended to be part of a discussion that divides people.” That same month, the actor also faced transphobic backlash for her partnership with Nike. In response, the sportswear brand wrote in the pinned comments of one of its social media posts: “You are an essential component to the success of your community! We welcome comments that contribute to a positive and constructive discussion. Be kind…Be inclusive…Encourage each other…Hate speech, bullying, or other behaviours that are not in the spirit of a diverse and inclusive community will be deleted.” The Independent has contacted Adidas for comment. 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7 beauty changes to make as the weather gets warmer
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He recommends adding sun protection into your routine as early as spring – even if it doesn’t feel that warm. “In my patients with a more fair complexion I’ll start to see mild sunburns and an uptick in sun spots known as solar lentigines in the early spring months,” Charles says. “In patients with darker melanin-rich skin tones I’ll begin to see exacerbations of the pigmentary disorder known as melasma, as well as more intense examples of various types of hyperpigmentation.” Charles – who has spent most of his career treating melanin-rich skin – adds: “The best way to mitigate the hyperpigmentation is through the strict daily use of a broad spectrum sunscreen that is at least SPF 30.” Skin Proud Serious Shade SPF 50+ Sunscreen, £16.95 2. Combat increased oil production “In the warmer weather when temperatures and humidity rise, our sebaceous glands tend to overproduce sebum to keep skin hydrated,” explains Charles. “Even those who have normal skin may find their complexion becomes more oily or greasy. This is true across skin tones, but particularly for those with darker skin.” However, oilier skin doesn’t mean you should start triple-cleansing. “One of the most common mistakes I see patients make when their skin gets oily is over-cleansing to remove the excess oil. Unfortunately, this creates the opposite effect, as it can send the sebaceous glands into overdrive, producing more sebum,” says Charles. Instead, he recommends using “gentle and non-stripping” cleansers and adopting ingredients that will combat the increased oil production, such as salicylic acid. 4.5.6 Skin Green Bae Clearing Gel Cleanser, £28 3. Boost the moisture in your skin Charles continues: “Another mistake I see patients make when their skin gets oily is skipping their moisturiser – or worse SPF – for fear of looking shinier. “It’s always important to keep skin well-nourished and hydrated so that sebaceous glands don’t overcompensate.” Equally, Dr Preema Vig at Dr Preema London recommends using products with ingredients that will boost your skin’s moisture, including hyaluronic acid, ceramides, glycerin and squalane. Croma Skincare Hyaluronic Acid Face Mask, £48 4. Give your scalp some love Skincare doesn’t stop at your face. “In the summer months, our scalp can often be neglected and suffer – whether that be from sun exposure and sweating to tying the hair in restrictive, high-stress ponytails due to the heat,” says Munir Somji at DrMedispa. “These hairstyles, alongside heat damage from the sun, can cause hair to lose volume and break easily.” That’s why it’s important to give your scalp some love during the warmer months – by wearing looser ponytails, using targeted treatments or even giving yourself a scalp massage. 5. Don’t forget your eye area“Skin can become red and inflamed during the summer months, caused by blockage and inflammation of your sweat ducts,” says aesthetic oculoplastic surgeon Sabrina Shah-Desai. “Don’t forget to treat your eye area. 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Battle the frizz “Humidity can cause hair to absorb moisture from the air, which can lead to swelling and frizz. This is because hair is made up of keratin proteins, which can change shape when exposed to water. Additionally, the moisture can disrupt the hydrogen bonds in hair, leading to frizz,” Cusick explains. To beat the frizz, opt for anti-frizz products and always use heat protectant – and Cusick recommends using a tool such as the GHD styler that goes up to 185 degrees: “The optimum temperature to style hair,” she says. Kerasilk Liquid Cuticle Filler, £24, available in selected salons GHD Platinum+ Hair Straightener in Sun-Kissed Taupe, £239 Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Paparazzo says Harry and Meghan car chase was ‘catastrophic experience’ Miley Cyrus: As an adult I now realise how harshly I was judged as a child Common foot problems faced by runners – and how to solve them
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